Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New Zealand company’s digital work voted the best


Media Release
20 March 2009


New Zealand company’s digital work voted the best in the World.

At the 31st John Caples Awards for Direct Marketing Excellence held in New York today, AIM Proximity won the Sackheim Best In Show award for their interactive ‘Get in on the secret’ Valentine’s Day campaign for client The Warehouse. In a move that stunned the audience, the judges also awarded the AIM Proximity campaign for Yellow Pages Group the coveted Courageous Client award, for “innovative advertising an insecure client would never authorise.” This is the first time in the Caples’ 31 year history that the one agency has won Caples’ two most prestigious awards.

AIM Proximity, together with their sister agency Colenso BBDO also won an elusive gold award for Vodafone.

Speaking about the success AIM Proximity CEO Darryn Melrose said; “This is a fantastic result for our clients The Warehouse, Yellow, Vodafone and for us as an agency. In these recessionary times every dollar of marketing spend really needs to count and be measured. It’s great to be recognised as doing the best in the World at this.

Dave King, Creative Director at AIM Proximity added, “People often complain here about how our lack of broadband speeds stops us competing creatively on the world stage. These awards go to prove that by using Kiwi smarts we can overcome these constraints and lead the World.”

AIM Proximity is New Zealand’s leading direct and digital marketing agency, combining business strategy with award-winning creative ideas. The agency is at the cutting edge of digital marketing, harnessing the power of emerging technologies alongside established channels to deliver the most effective customer campaigns, in line with clients’ business objectives.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

AIM Proximity has offices in Wellington and Auckland and employs over 100 people. Clients include: Vodafone, Yellow Pages, NZ Post, Air New Zealand, The Warehouse, TVNZ, Shell and Toyota. AIM Proximity is a member of the Proximity Worldwide network, the most highly awarded network of agencies.

In 2008, the prestigious London-based Won Report ranked AIM Proximity number two in the world, out of more than 900 direct marketing agencies in 73 countries.

For further information about AIM Proximity, visit www.aimproximity.co.nz

Ends

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.