Find a Golden Key to Joyville, Unlock a Magical Experience

MEDIA RELEASE | FOR THE REAL WORLD
4 FEBRUARY 2013

Find a Golden Key to Joyville And Unlock a Magical Chocolate Experience

For six lucky Kiwis, the dream of making their very own chocolate bar will become a reality, thanks to Cadbury Dairy Milk Marvellous Creations.

Joyville, where Cadbury chocolate is created, has announced that six golden keys have been hidden in six blocks of Cadbury Dairy Milk Marvellous Creations chocolate. These golden keys unlock the door to the Joyville mixing room, where a magical chocolate experience awaits. The finders of the golden keys will get to mix up a Marvellous Creation of their very own at the Cadbury Chocolate Factory in Dunedin, and will be rewarded handsomely with $10,001.

Joyvillian Ada Lightheart, Joyville’s official Chocolate Whistler, said that she was excited to offer Kiwis this once in a lifetime opportunity to join the Joyvillians in the magic of chocolate making.

“Using the Choc Bloc Randomiser, we’ve hidden six golden keys in six random blocks of Cadbury Dairy Milk Marvellous Creations across New Zealand! Imagine getting to make your very own chocolate bar with only what YOU want in it! I’m getting shivers just thinking about it!” she said.

The finders will each receive flights down to the Cadbury Chocolate Factory in Dunedin, accommodation, and a Marvellous Chocolate Experience, where they will be able to create their very own chocolate bar from a wide selection of ingredients. On top of that, each winner will receive $10,001 in cash.

Joyville is a magical, mystical place which exists beneath the surface of our own, full of chocolate lakes, fountains, and of course, the Joyville Mixing Room, where the wondrous range of Cadbury chocolate is made. All of Joyville is looking forward to sharing some of their magic with the six lucky finders of the golden keys, and bringing their dreams to life!

To find out more about the Cadbury Marvellous Creations promotion, visit www.cadbury.co.nz, or purchase any block of Marvellous Creations chocolate to be in to win!

Joy be with you, wherever you are.

-ENDS-

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