Dame Trelise Cooper to debut ‘Mercedes-Benz Presents’

New Zealand fashion industry icon enters Mercedes-Benz Hall of Fame

Dame Trelise Cooper to debut ‘Mercedes-Benz Presents’

Auckland – Mercedes-Benz New Zealand has announced its Elite Partnership with 2014 New Zealand Fashion Week and recognised Dame Trelise Cooper as the inaugural New Zealand recipient of the ‘Mercedes-Benz Presents’ accolade.

The brand’s partnership with New Zealand’s premiere fashion event builds on two decades of commitment to the international fashion industry. Mercedes-Benz supports events in 27 countries and is the title sponsor of fashion weeks in New York, Berlin, Sydney and Beijing, and the major sponsor of fashion weeks in Paris, London and Milan.

The ‘Mercedes-Benz Presents’ global programme recognises designers who demonstrate dedication to the use of quality materials, unique style and innovative design. Past recipients of the prestigious honour include respected designers such as Carolina Herrera, Derek Lam, Badgely Mischka and Australia’s Carla Zampatti.

Dame Trelise Cooper says she values the partnership with Mercedes-Benz. “The brand is synonymous with innovative, timeless design and excellent quality goals I try to achieve with my own brand.

“I feel very honoured to have been asked to be the first designer to show at the inaugural and prestigious ‘Mercedes-Benz Presents’ event in New Zealand.”

Dame Trelise Cooper has been a brand ambassador for Mercedes-Benz since 2002. Her autumn / winter 2015 collection titled ‘Mercedes-Benz Presents Trelise Cooper’ premieres at and is exclusive to New Zealand Fashion Week.

In addition to ‘Mercedes-Benz Presents’, the brand’s support of New Zealand Fashion Week includes recognition as the ‘official automotive partner’ as well as the naming rights partner to a second Trelise Cooper show during Fashion Week.

As the ‘official automotive partner’, Mercedes-Benz is providing a fleet of official event vehicles comprising 12 all-new C-Classes. Making its highly anticipated debut in New Zealand, the all-new C-Class will transport VIP guests throughout Fashion Week in unrivalled Mercedes-Benz luxury.

Mercedes-Benz New Zealand General Manager Ben Giffin says, “Mercedes-Benz is dedicated to fashion. The brand connects young and emerging talents, as well as established designers through a unique global fashion network.

“Our ongoing commitment to style, unparalleled design and cutting edge innovation perfectly complement the values associated with fashion and our new collaboration.

“As Elite Partner, Mercedes-Benz adds luxury and style to New Zealand Fashion Week 2014 and we are particularly delighted to be debuting our global ‘Mercedes-Benz Presents’ show featuring Trelise’s latest designs.

“Dame Trelise Cooper is undoubtedly one of New Zealand’s most established and influential designers, and we are honoured to welcome her in to the ‘Mercedes-Benz Presents’ programme,” says Giffin.

-ENDS-

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Further information from Daimler is available on the internet at www.media.daimler.com

Further information from Mercedes-Benz is available on the internet at

www.mercedes-benz.co.nz

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