Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Cadbury Owns Purple Packaging

MEDIACOM-RELEASE-CADBURY

CADBURY OWNS PURPLE PACKAGING

Cadbury Confectionery Limited today announced it had withdrawn its legal action against Snow Confectionery Pty Ltd over the use of the colour purple on chocolate packaging.

Cadbury Confectionery managing director, David Beguely, said that the action was withdrawn in light of Snow's acknowledgment that Cadbury does have the exclusive right to use the colour purple on packaging for products containing chocolate or compound chocolate. Snow agreed to change its existing chocolate product colours so they did not include purple.

"This agreement reinforces Cadbury's trademark rights on the colour purple for the packaging of chocolate products. That right is critical to Cadbury Confectionery because we have invested millions of dollars and a considerable amount of time and effort developing and promoting our brand since the 1920's.

"The use of purple has been a key element in the development of our business. That is why consumers closely identify the colour purple with Cadbury chocolate.

Mr Beguely said that Snow's acknowledgment of Cadbury's position was a key factor in the mutual agreement not to proceed with the legal action.

"The agreement, which covers New Zealand and Australia, also recognises that there will be costs for Snow as it re-designs its packaging and Cadbury will assist Snow with the changes it must now make to its packaging. Our assistance includes allowing existing stocks of Snow's chocolate eclairs (which currently use the purple packaging) to be run out, and providing assistance for the costs involved in the required packaging changes", he said.

Snow will ensure that the eclairs in purple packaging are off the supermarket shelves by the end of September.


MEDIA RELEASE FROM CADBURY CONFECTIONERY LIMITED

------------------------------------------------

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news