Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Venture Links Leading Winemaker To Premium Site

New Venture Links Leading Winemaker To Premium Site

An important new player in New Zealand's wine industry has been created through the coming together of a leading winemaker and a wine-growing consortium of high profile business personalities.

Te Awanga Vineyards Ltd, owner of substantial vineyards in Hawke's Bay and of the small but successful Te Awanga Estate label, has signed a joint venture agreement with multi-medal winning winemaker Kim Crawford, setting up a company known as Kim Crawford Wines Ltd. The new company is half owned by Te Awanga Vineyards and half by Mr Crawford and his wife, Erica.

Te Awanga Vineyards takes its name from the region in Hawke's Bay where the majority of its grapes are grown. The joint venture partners are currently establishing a "boutique" winery and sales facility on the Te Awanga vineyard.

Under the joint venture agreement, wines produced from Te Awanga grapes will bear a Kim Crawford Te Awanga vineyard designation. In addition, Kim Crawford Wines Ltd will be producing and marketing wines made from grapes grown on a range of other premium North Island sites, including the Gisborne region's celebrated Tietjen vineyard.

The Te Awanga partnership was formed in 1995 by senior meat industry figure Graeme Lowe QSO, Wellington-based lawyer Andrew Morrison, Auckland-based businessman John Milmine, Hawke's Bay business consultant and viticulturist Jim Scotland and medical practitioner and wine industry veteran Michael Hewitt. All five partners have close links with Hawke's Bay.

"We have long been interested in vertical integration. An important aspect of this was identifying a joint venture partner with an appropriately high level of expertise and achievement in both winemaking and marketing," says Jim Scotland on behalf of the consortium.

"Kim Crawford's company was in many ways a natural choice as Kim is one of New Zealand's finest winemakers and has worked with us on a number of occasions, including the making of our 1997 and 1998 vintages. We are also impressed by Erica Crawford's depth of marketing expertise and the high reputation Kim's wines enjoy in a number of key markets," he adds.

According to Graeme Lowe, the joint venture could play an important role in bringing Hawke's Bay wines more to the forefront both within New Zealand and overseas.

"This is a region with well-established traditions of grape growing and wine making but our vineyards and labels have not always enjoyed the prominence they deserve. By bringing together a premium site, a top class winemaker and marketing expertise, we hope to raise not only our own profile but that of our region as a whole," he says.

As a contract winemaker, Kim Crawford has produced notable vintages from every one of New Zealand's main grape varieties and from all of the country's wine growing regions. His own label, launched in late 1996, has proved successful in the United Kingdom, the United States, Canada and Australia as well as New Zealand.

Mr Crawford describes the joint venture agreement with Te Awanga is an important milestone in his label's development.

"The agreement provides us with a secure supply of top quality grapes along with a home base and access to greater reserves of capital. I'm also delighted at the prospect of becoming more involved with the Te Awanga site, which provides a superb environment for grape growing. The shallow pan, the qualities of the soil and the cooling effects of the Pacific Ocean breeze make this in every sense a premium site," he says.

In addition to their association with the Te Awanga consortium, Kim and Erica Crawford will continue to market wine produced by Mr Crawford from South Island grapes through their wholly-owned company, Kim Crawford Wines (Marlborough) Ltd. MEDIACOM-RELEASE-NACEW

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news