Aussies beaten by Kiwis again - bugger!

AUSTRALASIAN TELEVISION AWARDS
MEDIA RELEASE: FOR IMMEDIATE RELEASE
10 AUGUST 1999

Aussies beaten by Kiwis again - bugger!

SYDNEY: New Zealand advertising agency Saatchi & Saatchi Wellington has won Australia's premier advertising award for the second year running.

Saatchi & Saatchi Wellington's "Bugger" ad for Toyota Hi-Lux won the Best of Show award at the Australasian Television Awards (ATV) ceremony on Friday 6 August in Sydney. "Bugger" also took out the ATV Trophies for Best Automotive Commercial, Best use of Humour, Best Direction and Best New Zealand Commercial.

It is the second year in a row that a New Zealand commercial has won the top Australian award. Last year, Saatchi & Saatchi Wellington won the same award for its Telecom New Zealand "Friends" advertisement. In 1998, Saatchi & Saatchi Wellington was the ATV's first ever non-Australian Agency of the Year winner.

"'Bugger' is a brilliant ad and it's a landmark for the Australasian advertising industry," said Warren Brown, Chairman of the ATV judging panel that selected the winning commercial. "It's a 110 per cent unapologetic celebration of character traits that our two countries share. It's what we should be doing more of - celebrating ourselves, not blatantly ripping off overseas techniques and ideas."

This year's success continues Saatchi & Saatchi Wellington's impressive history at the ATV Awards. It was the twelfth consecutive year that Saatchi & Saatchi Wellington has won the Best New Zealand Commercial award.

"Saatchi & Saatchi Wellington have had their usual exceptional run at these awards," said Mike Salter, Chairman of the Craft judging panel. "They are consistently the best single agency in our region and must be one of the best in world. Thank God they don't have a cricket team."

The full list of New Zealand winners at the ATV awards were as follows:

Award: Best of Show Trophy
TVC: Bugger
Agency: Saatchi & Saatchi Wellington
Client: Toyota New Zealand
Category: Best Commercial

Award: Trophy
TVC: Bugger
Agency: Saatchi & Saatchi Wellington
Client: Toyota New Zealand
Category: New Zealand TVC

Award: Trophy
TVC: Vicars
Agency: The Bates Palace
Client: TAB
Category: Leisure and Entertainment TVC

Award: Trophy
TVC: Bugger
Agency: Saatchi & Saatchi Wellington
Client: Toyota New Zealand
Category: Automotive TVC

Award: Trophy
TVC: Bugger
Agency: Saatchi & Saatchi Wellington
Client: Toyota New Zealand
Category: Use of Humour

Award: Trophy
TVC: Bugger
Agency: Saatchi & Saatchi Wellington
Client: Toyota New Zealand
Category: Direction

Award: Trophy
TVC: Travel Bore
Agency: Singleton Ogilvy & Mather
Client: Identity Service
Category: Casting and Performance

Award: Highly Commended
TVC: Exhibition of the Century
Agency: Saatchi & Saatchi Wellington
Client: City Gallery, Wellington
Category: Leisure and Entertainment TVC

Award: Highly Commended
TVC: Xenical - Peter
Agency: Meares Taine
Client: Roche Products New Zealand
Category: Leisure and Entertainment TVC

Award: Highly Commended
TVC: Cricket Bat
Agency: Singleton Ogilvy & Mather
Client: Shell New Zealand
Category: Animation

ENDS

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