Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

NZ Magazine industry bounces back

NEWS RELEASE
Embargoed until Midnight Thursday August 19

NZ Magazine industry bounces back

New Zealand magazines are again in big demand on the country's newsstands.

New circulation figures out today reveal kiwis are reading more magazines, and showing a stronger interest in local rather than imported titles.

The country's largest publisher ACP New Zealand has today (Friday August 20) released audit figures showing significant gains for most of its 23 titles.

Success stories include She (+16%), North & South (+9.4%) and Metro (+7.0%).

The official New Zealand Audit Bureau of Circulation (ABC) figures cover the six months to the end of June. The strong recovery follows an industry downturn, which lasted almost 18 months.

ACP New Zealand Managing Director Bruce Cotterill says New Zealand magazines have had to become more relevant to survive.

"One of the biggest industry trends has been the sheer volume of magazines now hitting the newsstands," he says.

"The majority of these magazines are imported. So in recent months, we've worked hard to make our publications even more relevant to New Zealand readers."

"Your Home and Garden is just one example. This magazine has been completely reworked to target do-it-yourself homemakers. We have been rewarded with a remarkable 13% increase in circulation."

Bruce Cotterill says ACP is delighted with the company's overall performance, including a strong showing by its current affairs stable of Metro and North & South.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

"The turnaround in Metro is particularly satisfying. The magazine has regained its confidence. It is now more confident, and more topical. This, coupled with a 9% rise for North & South, confirms the company's continued strong performance in current affairs."

New Zealand Audit Bureau of Circulation (ABC) figures
Six months to June 30

She------------------------+16.0%
Home & Garden------------+13.5%
North & South------------+ 9.4%
Metro------------------------+ 7.0%
Next------------------------+ 2.5%
Womans Day------------+ 2.4%
Nat Geographic------------+ 1.5%
Aust. Womans Weekly ------no change
Cleo------------------------- 5.7%
Fashion Quarterly------------- 7.4%
Home/Entertaining-------------10.4% (Newly launched)

TRADING MAGAZINES:

Trader------------------------+16.0%
Auto Trader------------------+ 6.5%
Farm Trader------------------+ 6.0%
Motorcycle Trader------------ - 1.1%
Deals On Wheels------------ - 2.5%

ENDS

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.