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Green Globe: Tourism Industry Goes Green Worldwide

The tourism industry has responded to increasing stress on many destinations worldwide by developing an international brand for certification of sustainable tourism.

Called Green Globe 21, the program sets new international standards for travel companies and communities anywhere in the world to brand good environmental performance. It increases consumer awareness and participation in sustainable tourism development.

Following a world-wide launch in Sydney, Australia, Deputy Chairman of Green Globe, Geoffrey Lipman said here today that tourism success in the new millennium will depend on environmental, economic and social sustainability. The Green Globe 21 brand will send strong recognizable signals to consumers about responsible companies and communities who are seeking to protect culture, tradition, wildlife and natural resources.

Green Globe 21 was developed in response to the Rio Earth Summits Agenda 21.

Promoting standards and indicators for sustainable development

* Establishing patterns of responsible behaviour for public and private sectors

Green Globe 21 will help consumers through:

A recognisable brand

* Information for green travellers Education about tourism and the environment

Green Globe 21 will help companies and communities by providing:

* Global coverage and local implementation State of the art environmental management support systems

Independent certification and performance standards

World-wide web promotion

(www.greenglobe21.com http://www.greenglobe21.com)

Green Globe 21 is a partnership programme operated with the Commercial Research Centre Tourism Australia and CAST Caribbean Systems by SGS Certification, Green Seal USA, Hagler Bailly, AHT Global Village etc

ENDS....

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