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New Share Trading Feature for Online Investors

Sharebrokers DF Mainland Securities Ltd today announced the launch of programme trading in their new web-based IQ online trading service.

This advanced system is based on 3 years experience with online trading. It was developed in-house and tracks the price movements of a share allowing investors to place programmed conditional orders online.

John White, CEO of D F Mainland Securities says the move offers a number of advantages for online investors.

“Investors using technical strategies often want to delay the purchase of a share until it begins trading at a price higher than current quotes,” he says. “In other cases, they may be looking to avoid the possibility of future losses by placing a stop loss order once a share shows signs of a downward trend.”

“By using the programme trading feature of our IQ system, your online order becomes active only when the share begins trading at a predetermined price level.”

DF Mainland has been providing online share broking to clients since 1996, and the move to the new IQ system was prompted by requests for better execution and investment tools.

While the lower brokerage rates charged to online investors may have been the original attraction (DF Mainland charge 0.7% with a minimum of $20), this is not the only reason why a growing number of investors prefer to trade or invest shares via the Internet.

In a recent survey carried out by APT Strategies, an Internet and online strategy consultancy in Australia, people were asked why they chose to invest online.

 78% highlighted low brokerage rates
 86% pointed to convenience
 51% enjoyed access to better investment tools
 32% said there was no pressure from brokers
 18% were relieved they didn’t need to know a broker or the industry jargon and
 19% said it’s simply more fun.

D F Mainland’s Internet brokerage service, has positioned itself to satisfy the demands of clients who want competitive brokerage, convenience and access to better investment tools and education.

This includes research and technical analysis, previously available only to institutional clients. This is where dfmtrade differentiates itself from other Internet broking firms.

*D F Mainland’s share trading web site,, caters for a wide range of people interested in investing online. They can register for online trading, get free advice on investment fundamentals and access the company’s online market magazine DFMtrade-talk. The site also shows Blue Horseshoe, a sample portfolio of shares which has gained 14% since it was first published on the first of July this year.

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