Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Innovation Fuels Firm's Export Sales

Computer hardware and software developed by a four-person Manawatu company for international service-stations is being used in Brazil, New Zealand, Australia and Thailand.

More sales are likely, not just in the firm's largest market, Brazil, but also in Thailand and The Philippines.

Software produced by Integration Technologies Ltd is used to control pumps and other forecourt equipment.

"The traditional approach has been to have a big black box. We've miniaturised everything down to a card that now fits into a standard PC," company director Brendon Deere says. "That cuts costs because the card is so much cheaper. Ours can plug into companies' existing retail systems."

Mr Deere says he used to manage a company that supplied mainly the big oil firms in New Zealand. "They have traditionally dealt with three or four companies for their needs. I saw an opportunity that needed filling, that a card might do the job better."

The software was developed with the help of Technology New Zealand, the Government agency that invests in research into new products, processes or services as part of the Government's plan to build a knowledge-based economy.
"That [investment] was a big help, and we've come in on time and on budget," Mr Deere says.

The oil companies piloted the product, liked it, and bought more. Mr Deere says this helped his firm to develop a second-generation product that is more advanced, and which could be exported. Integration Technologies was then approached by a Brazilian oil company.

"We've now got more than 100 installations in Brazil, mainly in Sao Paulo and Rio de Janeiro. It looks as if we're going to sell more there."

The software has been piloted in Thailand and The Philippines, and Mr Deere is confident of more sales in other markets.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Bus-iness: Transdev To Acquire More Auckland And Wellington Operations

Transdev Australasia today announced that it has agreed terms to acquire two bus operations in Auckland and Wellington, reaching agreement with Souter Investments to purchase Howick and Eastern Buses and Mana Coach Services. More>>


Māui And Hector’s Dolphins: WWF/Industry Counter Offer On Threat Management Plan

Forest & Bird says WWF-NZ's plan for protecting Māui dolphins is based on testing unproven methods on a species that is almost extinct, and is urging the Government to reject the proposal. More>>


Industry Report: Growing Interactive Sector Wants Screen Grants

Introducing a coordinated plan that invests in emerging talent and allows interactive media to access existing screen industry programmes would create hundreds of hi-tech and creative industry jobs. More>>


Ground Rules: Government Moves To Protect Best Growing Land

“Continuing to grow food in the volumes and quality we have come to expect depends on the availability of land and the quality of the soil. Once productive land is built on, we can’t use it for food production, which is why we need to act now.” More>>