Estaronline Signs Two Year Exclusive With Telstra
On the eve of listing its shares on the Stock Exchange Secondary Board, EstarOnline has signed a two year exclusive deal with a prime hyperlink connection on the home page of Telstra's Internet Service Provider, Big Pond. EstarOnline's site CDStar.com is the only virtual music store on the home page, which is currently being accessed over ten million times per month, giving it enormous exposure via Australia's largest Internet Service provider. Their exclusive spot is secured for two years.
"We are the newest online music store in the Australian marketplace, and we are the only virtual music store with a spot on the home page. It's a great opportunity for both EStarOnline, and New Zealand internet companies in general, to have this sort of access to the Australian market place," said Matthew Darby, Chief Executive of EstarOnline.
EStarOnline hopes to capitalise on the skyrocketing share of retail business being conducted online - particularly in New Zealand and Australia. "ecommerce is the wave of the future - and we're already riding it," says Mr Darby.
"There are significant advantages in providing a local product in the Australasian market. Consumers can use the power and simplicity of Internet shopping, but buy in their own currency, with quicker and cheaper delivery. We also tailor our site for customers. For example, in CDStar, customers can share their views about the music, and bands can submit details about their tours," he said.
"The Australian market is more than ready for CDStar. Industry analysts say that Australian consumers purchased more than $10 million worth of compact discs over the internet last year and that amount is expected to double this year. CDStar intends to secure a big share of that market," said Mr Darby.
EstarOnline will start trading on the stock exchange secondary board on the 14th of November.