Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Parallel Importing Plague

Reebok (NZ) Ltd has discovered the importation and widespread sale of counterfeit Reebok goods, and wants the Government to know that amendments to the Copyright Act allowing parallel importing are causing problems in the market place.

Mr Nigel Corkill, general manager of Reebok (NZ) Ltd, said "contrary to the Government's assurances that there have not been a flood of fake goods entering the country, we now have a situation where not only are the markets full of counterfeit product, but mainstream retailers are being duped into selling it."

Reebok (NZ) discovered that a Hamilton pharmacy was advertising branded sports bags, including Reebok bags, at extremely competitive prices. Upon investigation the bags were found to be counterfeit and for sale throughout the country through pharmacies.

The importer of the bags, Central Pharmacy Rotorua Ltd, has been importing for a group of approximately 20 pharmacies for ten years. Reebok were told the bags were purchased from the supplier on the assurance that they were an end of line 'genuine' product.

Mr Corkill said, "if mainstream retailers are being duped into importing counterfeit goods, then those with intent to defraud have nothing holding them back."

"The current law makes New Zealand an easy target for the dumping of cheap copies. It puts the cost of policing against counterfeit goods squarely on the brand holder, which is an expensive and difficult task."

"The importation and sale of cheap counterfeit goods under the guise of parallel imports devalues genuine brands and also rips off customers who think they are getting the genuine article. Consumers should be particularly wary about this with Christmas coming up."

Mr Corkill said that Reebok was not the only company affected by the problem and the Government needed to recognise that the law was failing brand owners and consumers alike.


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news