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Up, up and away! airborne Aims to Win Web Customers

Auckland – 24 November 1999 – Today Internet retailer, New Zealand’s first Internet SuperSite, cleared up the construction debris, swept the floors and opened its doors.

The site aims, plainly and simply, to be bigger, faster and cheaper than any other New Zealand retailer.

“ is offering New Zealanders new ways of buying,” says CEO Adam Keller. “You’ll choose from a broader selection of books than you’ve ever had – over 1.2 million books on launch, as well as videos, software and stationery. We’ll soon offer music, PCs, PC peripherals, electronics and home appliances. And over time we’ll add consumer finance, sharebroking and insurance.”

“We’ll also be able to deliver rapidly to New Zealand customers, and at a very low cost. That gives us a compelling advantage over international sites like It means we can offer books at lower delivered prices, in New Zealand dollars, than the same books sold on US-based sites or in New Zealand retail stores.” has identified five top reasons why people shop online: broader choice, lower costs, on-demand availability, search and selection tools and a “better fit” service.

“ will offer them all,” says Adam. “Everything customers want is available under the one roof, like an Internet department store. Because we can tailor the way the store is presented to each visitor, the service can be surprisingly personal. Much of what you see when you enter the store will be based on your stated preferences and previous choices.” is also an extremely secure place to purchase: “The web site is being developed for us by Advantage, who have enormous experience in handling EFTPOS and secure online credit card payments,” says Adam.
BACKGROUND INFORMATION is New Zealand’s first Internet SuperSite. It offers New Zealand customers a wide range of products and services including books, videos, software and stationery.

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