Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Novel Campaign Sends Precedents Flying

FlyingPig.co.nz Takes Off
Auckland - 24 November 1999 - They said, “Anything’s possible,” and today pigs flew! FlyingPig.co.nz, New Zealand’s first Internet SuperSite, hit the world wide web.
“FlyingPig.co.nz has really captured nation-wide attention since we announced the site four weeks ago,” says CEO Adam Keller. “The name has really created interest. It implies that anything’s possible. We’re looking forward to putting it all into action.”
At launch the site has 1.2 million titles books from 2.4 million writers and illustrators.
FlyingPig.co.nz gets airborne with an integrated online /offline marketing blitz and takes its message to the streets with a “Vote FlyingPig.co.nz” campaign.
“FlyingPig.co.nz will conduct the biggest online launch campaign yet seen in New Zealand,” says Adam. “We’re targeting that large and fast-growing base of people who use the Internet for work and at home. They’re savvy, they buy books, videos and software and they’re spending time online.”
“New Zealand is the most ‘wired’ country on a per capita basis in the Pacific,” he adds. “According to Nielsen//NetRatings, 54 percent of the population can now access the Internet. 34% of New Zealanders report they have used the Internet in the last four weeks.
“To reach them, FlyingPig.co.nz is breaking boundaries by completely integrating online and offline mass media in a launch marketing blitz.”
The FlyingPig.co.nz icon will live up to its name, breaking out of advertising banners on popular New Zealand web sites, zooming about the page. One of New Zealand’s first rich media banners, created to mark the launch of the site, will lead surfers to the FlyingPig.co.nz site, where they can win a year’s supply of books or videos.
On-line New Zealanders will encounter the Pig in unexpected places on the homepages of many of the more popular New Zealand sites including CLEAR Net, Xtra, TVNZ and the New Zealand Herald sites. It will also be seen on local search engines and directories such as AccessNZ, SearchNZ, Yellow Pages and be seen by New Zealand visitors to both Yahoo! and AltaVista.
BACKGROUND INFORMATION
FlyingPig.co.nz is New Zealand’s first Internet SuperSite. It offers New Zealand customers a wide range of products and services including books, videos, software and stationery.
ENDS
For more information, please contact:
Stefan Preston, FlyingPig.co.nz, +64 21 685 920.
Adam Keller, FlyingPig.co.nz, +64 21 701 019.
Allan Botica, Botica Conroy and Associates, +64 9 303 3862, +64 21 400 500, allanb@bca.co.nz.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Final Frontier: Rocket Lab And NASA Sign Commercial Space Launch Agreement

Rocket Lab has signed a Commercial Space Launch Act Agreement with the National Aeronautics and Space Administration (NASA). The agreement enables Rocket Lab to use NASA resources - including personnel, facilities and equipment - for launch and reentry efforts. More>>

ALSO:

Scoop Business: Wheeler Downplays Scope For ‘Large’ Rates Fall

Reserve Bank governor Graeme Wheeler says some market commentators are predicting further declines in interest rates that would only make sense for an economy in recession, although some easing is likely to be needed to maintain New Zealand’s economic growth. More>>

ALSO:

Ruataniwha Dam: Consent Conditions Could Mean Reduced Intensity

Legal advice sought by the Hawke’s Bay Regional Council on the Ruataniwha Dam consent conditions has confirmed that farmers who sign up to take water from the dam could be required to reduce the intensity of their farming operation to meet the catchment’s strict nitrogen limit. More>>

Health And Safety: Bill Now Sees Rules Relaxed For Small Businesses

Health and safety law reform sparked by the Pike River coalmine disaster has been reported back from the industrial relations select committee with weakened requirements on small businesses to appoint health and safety representatives and committees. More>>

ALSO:

Bearing Fruit: Annual Fruit Exports Hit $2 Billion For First Time

The value of fruit exported rose 20 percent (up $330 million) for the June 2015 year when compared with the year ended June 2014. Both higher prices and a greater quantity of exports (up 9.0 percent) contributed to the overall rise. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news