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Novel Campaign Sends Precedents Flying Takes Off
Auckland - 24 November 1999 - They said, “Anything’s possible,” and today pigs flew!, New Zealand’s first Internet SuperSite, hit the world wide web.
“ has really captured nation-wide attention since we announced the site four weeks ago,” says CEO Adam Keller. “The name has really created interest. It implies that anything’s possible. We’re looking forward to putting it all into action.”
At launch the site has 1.2 million titles books from 2.4 million writers and illustrators. gets airborne with an integrated online /offline marketing blitz and takes its message to the streets with a “Vote” campaign.
“ will conduct the biggest online launch campaign yet seen in New Zealand,” says Adam. “We’re targeting that large and fast-growing base of people who use the Internet for work and at home. They’re savvy, they buy books, videos and software and they’re spending time online.”
“New Zealand is the most ‘wired’ country on a per capita basis in the Pacific,” he adds. “According to Nielsen//NetRatings, 54 percent of the population can now access the Internet. 34% of New Zealanders report they have used the Internet in the last four weeks.
“To reach them, is breaking boundaries by completely integrating online and offline mass media in a launch marketing blitz.”
The icon will live up to its name, breaking out of advertising banners on popular New Zealand web sites, zooming about the page. One of New Zealand’s first rich media banners, created to mark the launch of the site, will lead surfers to the site, where they can win a year’s supply of books or videos.
On-line New Zealanders will encounter the Pig in unexpected places on the homepages of many of the more popular New Zealand sites including CLEAR Net, Xtra, TVNZ and the New Zealand Herald sites. It will also be seen on local search engines and directories such as AccessNZ, SearchNZ, Yellow Pages and be seen by New Zealand visitors to both Yahoo! and AltaVista.
BACKGROUND INFORMATION is New Zealand’s first Internet SuperSite. It offers New Zealand customers a wide range of products and services including books, videos, software and stationery.
For more information, please contact:
Stefan Preston,, +64 21 685 920.
Adam Keller,, +64 21 701 019.
Allan Botica, Botica Conroy and Associates, +64 9 303 3862, +64 21 400 500,

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