Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

It's A Wrap – In 3d

Some of the world’s leading artists and animators are using 3D painting software developed by an Auckland company with backing from Technology New Zealand.

The program enables them to better "wrap" colours and textures around objects in 3D, says Right Hemisphere Ltd managing director Mark Thomas.

Previous programs have been unable to do that very well, which has been a problem in computer art “from day one”. 3D art has suffered as a result, looking simplistic or “too clean to be real”.

“It’s like trying to wrap a football in something like Christmas present paper – there are bunched and wrinkled loose ends that don’t look very good. It’s the same in computer paint programs. The ‘wrap’ – around a head or sculpture – never quite looked right because essentially it was still in 2D.”

Mr Thomas says Deep Paint 3D gives designers artistic media such as oils, watercolours, crayons and pastels, which can be "brushed" directly onto 3D models. Sometimes artists just want to paint dirt into the cracks.

The program has received widespread praise from leading artists and animators, most of whom do work for Hollywood film-makers.

They say it makes goblins more ghoulish, sea-monsters more scary, and people more life-like. One, Bill Fleming, says he is using Deep Paint 3D in all his film and broadcast work. Mr Fleming has trained some of the world’s leading talent now working at companies such as Industrial Light & Magic, Digital Domain, and Pixar.

Mr Thomas says Technology New Zealand’s investment in the project gave his company breathing space for research and development. “It made a difference. We wouldn’t have been able to do it without that.”

Technology New Zealand is the Government agency that invests in businesses to undertake research into new products, processes or services.

Right Hemisphere employs 16 people. It exports most of what it produces to the United States, “mainly for film animations, game developers, and film and TV graphics”, Mr Thomas says.

-ends-

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Fletcher Building: Norris Steps Down As Chair After New $486M Loss Provision

Ralph Norris will step down as chairman of Fletcher Building after the company took a further $486 million provision for project losses at its Building + Interiors unit and said 14 of the unit's 73 projects, worth $2.3 billion, are loss-making or 'on watch'. More>>

ALSO:

WWF: Concerns With Suggestion To “Scrap” Fishing Monitoring

“Our Pacific neighbours, like Fiji and the Solomon Islands, are making this work with far less economic resources than New Zealand. There’s no reason the government can’t get this done by October.” More>>

ALSO:

Greenpeace: Genesis’ Plan To Keep Coal Burning Until 2030 Stuns

Genesis Energy had previously promised to turn off its coal-fired units this year, however after a series of closed-door meetings with power companies including Meridian Energy, the deadline was extended. More>>

ALSO:

PM's Science Prizes: The Science That Saved Kiwifruit

Plant & Food Research is proud to be the recipient of this year’s Prime Minister’s Science Prize for its rapid response to the vine-killing kiwifruit disease Psa. More>>

ALSO:

NZ Government: Fund Encourages Lower-Emissions Technology

Businesses are being encouraged to adopt innovative technology that cuts greenhouse gas emissions in a funding round announced by Energy and Resources Minister Megan Woods today. More>>