Rebel Sport Have Jonah's Number

Tuesday, 7 December 1999, 3:36 pm
Press Release: Mediacom press release distribution

The best known rugby player in the world is about to begin a new career - as an aftershave designer.

Jonah has chosen Rebel Sport to launch his own Jonah Lomu brand aftershave which goes on sale in Rebel Sport stores from December 17th. Rebel Sport will host Jonah for a series of in-store appearances on December 22nd to promote the new line and sign Christmas cards for buyers of his aftershave.

The General Manager of Rebel Sport, Pete Burilin says the big man is held in very high regard by all sports people for the way he displayed his talents both on and off the field at the last World Cup. "Rebel Sport are excited by the prospects for the Jonah Lomu brand and we believe that the aftershave will be a big hit with Christmas shoppers."

Jonah worked closely with fragrance consultant Sally Ostick and spent months testing before approving the final 'hint of citrus' scent. The range will be extended next year to include a deodorant and bodycare products. The aftershave will cost $88 at Rebel and comes in a black bottle carrying Lomu's name and his coveted number 11.

ENDS....

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