Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

NZ Media Resource Unit On Big Article

Nearly five million Americans were exposed to the attractions of Auckland as a visitor destination this weekend when the United States' most influential newspaper, the New York Times, ran a huge feature in its Sunday travel edition.

Worth nearly $NZ130,000 in equivalent advertising, the article was a glowing report on Auckland, describing it as "a relaxed, friendly, good-value interlude from the more vigorous vacation activities in New Zealand's mountains, fjords, white-water streams and bungee-jumping perches."

The piece follows a visit to Auckland by New York Times correspondent John Shaw who was assisted during his stay by the New Zealand Media Resource Unit, a joint partnership run by the Tourism New Zealand and Tourism Auckland.

MRU Director, Jodie Pasgaard, says Mr Shaw was extremely enthusiastic about his time in New Zealand after being hosted voluntarily by no less than four "media ambassadors" arranged by the MRU including fashion designer Karen Walker and master of wine Michael Brakjovich.

The MRU's media ambassador programme was set up before APEC to provide visiting international media with a 100% Pure New Zealand experience. Mr Shaw later wrote to the MRU saying "your unit is a very impressive operation, the best of its kind I've encountered."

The Media Resource Unit has only been operating for a year and in that time has assisted more than 1000 visiting journalists with inquiries, story angles, travel itineraries, equipment requests and general media liaison. It has helped to generate, conservatively, more than $1million worth of publicity for New Zealand.

"Without a doubt the MRU and its media ambassador programme has become one of the most successful tools the New Zealand tourism industry has ever had," says Ms Pasgaard.

ENDS....

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

ScoopPro: Helping The Education Sector Get More Out Of Scoop

The ScoopPro professional license includes a suite of useful information tools for professional users of Scoop including some specifically for those in the education sector to make your Scoop experience better. More>>

Big Tax Bill Due: Destiny Church Charities Deregistered

The independent Charities Registration Board has decided to remove Destiny International Trust and Te Hahi o Nga Matamua Holdings Limited from the Charities Register on 20 December 2017 because of the charities’ persistent failure to meet their annual return obligations. More>>

57 Million Users' Data: Uber Breach "Utterly Preventatable"

Cybersecurity leader Centrify says the Uber data breach of 57 million customer and driver records - which the ride-hailing company hid for more than a year - was “utterly preventable”. More>>

Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Having A Cow? Dairy Product Prices Slide For Fourth Straight Auction

Dairy product prices fell at the Global Dairy Trade auction, retreating for the fourth straight auction amid signs of increased production... Whole milk powder fell 2.7 percent to US$2,778 a tonne. More>>

ALSO:

Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>

ALSO:

Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>

ALSO: