"Stampede" On Shell Forecourts
"STAMPEDE" ON SHELL FORECOURTS AS NEW PROMOTIONS FLY OUT THE DOOR
A stampede has taken place on Shell forecourts with more than 100,000 stamps sold from Shell service stations in the first week of sales.
The promotional stamps, produced in conjunction with KiwiMail, sell for 36 cents and are sold in books of 10 across Shell's 400- strong service station network. They can be posted at any of Shell's Select brand of convenience stores, or at any New Zealand Post box.
Shell Communications Manager, Antonius Papaspiropoulos, says the new promotion has been a major coup for Shell's retail division.
"Shell's aim is to delight its customers by providing new innovations on a continuous basis. Clearly our new postal offering has met a market need, and looks destined to fly even higher in the future."
Customers are also able to purchase and post Kiwimail parcels and packages from any Shell Select store. Alternatively, for greater convenience, customers can take advantage of a home pick-up service which enables them to purchase a $4.95 ticket and have their package or parcel collected from the door.
Shell's other new Lego promotion, the Shellville range of Lego, has similarly met with phenomenal sales figures.
All items will be sold out before Christmas, representing sales of hundreds of thousands of units.
The Lego range is a first for Shell because the merchandise has a direct association with the company's core business - fuel and convenience shopping. Customers are able to assemble an entire Shell service station forecourt, as well as a range of cars and trucks, from the Lego pieces available.
Customers have commended the promotion as one of the best they have ever seen.
Shell is at the leading edge of the retail revolution, having established a number of joint ventures which are providing customers with real value. These include the Fly Buys loyalty programme which now has more than half a million members, and a 50 per cent stake in the Burger King franchise.
Other new products which have met with great success across Shell's retail network in the past year include pre-paid mobile phones and sushi.