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A Best-selling VIVA LA VIDA catalogue

Best-selling VIVA LA VIDA catalogue breaks all Gallery records

VIVA LA VIDA, January 29 – April 30, 2000

The VIVA LA VIDA catalogue is proving hot property in Wellington, having made it to the Dymocks top ten list of publications in February.

Sales of the catalogue, produced by City Gallery Wellington for the major international exhibition, have also outstripped all other catalogues produced by the Gallery.

“We are thrilled with the success of this publication,” says Paula Savage, director.

“VIVA LA VIDA has captured the public’s imagination and once visitors have seen the show, they want to know more about Frida, Diego and the other Mexican artists.”

The catalogue features colour plates of artworks with essays on Kahlo and Rivera, the Mexican muralist movement, the collectors Jacques and Natasha Gelman, and contemporary Mexican artists represented.

“The VIVA LA VIDA catalogue has been one of the better selling art books we’ve had at Dymocks,” says Bruce Caddy, manager of Dymocks Booksellers on Lambton Quay.

“Sales really took off after the exhibition opened.” The catalogue is on sale at the Gallery for $29.99, along with other books and merchandise.

VIVA LA VIDA has been brought to New Zealand through the generous sponsorship of :
Telecom New Zealand;
Ernst & Young, and Russell McVeagh.

City Gallery Wellington acknowledges the generous support of:
The Vergel Foundation, New York
Consejo Nacional para la Cultura y las Artes (Conaculta).
Instituto Nacional de Bellas Artes (INBA)
Embassy of Mexico
Ministry of Foreign Affairs and Trade
New Zealand Embassy in Mexico
Totally Wellington
The Dominion
The Evening Post
The Chartwell Trust

VIVA LA VIDA is a New Zealand Festival 2000 event.


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