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Nader Defies Dale Carnegie's Legal Threats

Nader Defies Dale Carnegie's Legal Threats

NADER DEFIES CARNEGIE'S LEGAL THREATS AND OFFICIALLY CLEARS HIS SHIPMENT THROUGH UNITED STATES CUSTOMS TO FILL DEMAND FOR 6200 BOOKS ON BACK-ORDER

CALIFORNIA, USA / PLUTONIUM

Jonar C. Nader, the author of the best-selling book "How to Lose Friends and Infuriate People", has defied threats by Dale Carnegie & Associates and Ms Donna Dale Carnegie, by officially releasing his book to all bookstores in the USA and Canada this week.

Following some delays in clearing his shipment from US Customs, and disregarding aggressive threats of legal action against him, Nader will officially release his book this week. His North American version debuts to a pent-up demand of over 6,200 copies -- despite having his entire launch campaign cancelled when his American publicist dumped his project fearing a backlash from the powerful Carnegie empire.

Orders have flooded in from stores across North America, including the largest of chains, such as Borders, and Barnes & Noble, as well as Amazon.com. The two warehousing giants, Ingram and Baker & Taylor, have also stocked the book. The largest and most respected independent distributor, Publishers Group West of Berkley, California, is distributing it.

In ANZ alone, over 30,000 books are now in print, with current demand forcing reprints every two weeks. The first round of local promotions will commence in April, with almost half-a-million brochures being sent to households in Australia and New Zealand. The brochures contain Chapter One, called "What can you see from the Balcony of Life?"

CARNEGIE'S CLAIM IS ABSURD

"Who do they think they are?" exclaimed Nader. "What gives them the right to own an 'opposite'? If someone writes a book called 'How to Lose Weight and Keep it Off', how can they expect to stop someone else from writing a legitimate book called 'How to Gain Weight and Keep it On'?"

Through their attorneys in New York, the Carnegies are claiming that Nader's book is unfairly competing with their title, "How to Win Friends and Influence People". Nader is dismissing the claim, saying that his title is not just attractive, but completely descriptive of the content of the book. His lawyers in Washington and Canberra agree with him.

"This whole exercise has cost an 'arm and a leg'. All profits have been re-directed to meet legal costs. However, I did not write the book to make a profit. I wrote it to make a point. Despite their frivolous claims, I am fighting because it is in my nature, and because I want to show the world that there is a better way; that we can stand up against bullies and be counted; and that we must do what must be done, even if we have to lose friends and infuriate people -- or lose money and infuriate the establishment," said Nader.

"I am fed up with corporate nonsense. People ought to either lead, follow, add value, or get out of our way," he exclaimed.

FOR MORE INFORMATION

The full text to Chapter One, plus audio clips, cover graphics, excerpts from each of the nineteen chapters, and other information, is available at www.Logictivity.com

WHAT THE BOOK IS ABOUT

"How to Lose Friends and Infuriate People" is about Leadership in the Networked World. The 384-page book covers the subjects of personal achievement, management, and leadership.

The blurb on the back of the book reads: "Jonar C. Nader is the world's only Post-Tentative Virtual Surrealist -- making him a digital-age philosopher. He is a naked thinker whose shocking and tantalizing work will send ripples across corporate, government, and academic circles. This easy-to-read book is for people who want to conquer their life, their work, and their environment. It is for those who are fed up with inaccuracy and untruths. It is a tool for those who have the vision to shape new futures and the courage to realize their dreams. Come on a journey that will enrich and liberate you as you learn how to tackle the roots of personal achievement, management, and leadership in the new millennium. Sadly, your success might force you to lose friends and infuriate people."

ABOUT THE AUTHOR -- DIGITAL-AGE PHILOSOPHER

Jonar C. Nader is an author, lecturer, futurist, technologist, and broadcaster. He is an expert witness to the legal profession on matters relating to technology, and he is the Manager of Technology for the Information Technology Society. He is the technology writer for "Butterworths Legal Dictionary", and the author of the 800-page "Prentice Hall's Illustrated Dictionary of Computing". Nader is also a public speaker whose motto is "Give me a microphone, and I'll give you an opinion."

Some of his forthcoming speaking engagements include a keynote speech at the Australian Institute of Company Directors' Conference in Coolum (May), and a keynote at the CEO Summit on Hayman Is (Nov), Queensland.

Having spent twenty years in corporate life, Jonar's assignments included over four years each at IBM and Compaq. He is a co-founder of the New Leaders Foundation. Nader's company, Logictivity Pty Ltd, advises CEOs on matters relating to marketing, e-business, and the impact of technology on business, government, and society, including the areas of fraud, customer service, and business excellence. His next two books are called, "How to Lose Friends and Infuriate Thinkers", and "How to Lose Friends and Infuriate Teachers".

ENDS

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