Flash Hits The News Stands

New Zealand’s newest fashion magazine launched this week, with 15,000 copies sent to news stands throughout the country.

flash is a quarterly fashion publication designed to celebrate the best of New Zealand fashion. Through its team of standout stylists and photographers, flash will deliver the strongest, most aspirational fashion looks. It also differentiates itself from other New Zealand fashion publications with its dedication to telling the stories behind the images. Words are as strong a component of flash as its fashion photography. flash will put the glamour back into fashion as well as provide a great read.

“One of the great things about flash is its commitment to New Zealand. For too long we have looked overseas for inspiration when, in reality, some of the best design in the world is taking place under our noses,” says editor Kareen Floyd.

“We will, of course, still take note of overseas trends and provide our readers with information on the latest looks. But this unhealthy obsession with Europe as the be-all and end-all of fashion has to stop.”

As well as showcasing fabulous frocks, flash will look at how fashion forms and informs our environment, delivering a broad perspective on fashion The name flash in integral to the publication. Flash is kiwi for dressed up. It also refers to news-flash, flash photography, cars and things.

Stories in the first issue of flash include the first comprehensive magazine coverage of Australian Fashion Week, the story behind Zambesi, profiles of Kate Sylvester, Jennifer Souness and the Naked Chef, and New Zealand as a fashionable destination for Indian filmmakers.

Flash is a joint publishing venture between fashion industry commentator Paul Blomfield, publisher of Apparel trade magazine, and contract publisher Tony Richards. Editor Kareen Floyd is a former pr consultant and senior NZPA and Independent Business Weekly journalist.

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