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Neilsen//NetRatings Analysis Shows 60% Increase in its Olympics Web Traffic.
Olympics Domains Settle into a Pattern as Surfers Find Their Favourites.

Auckland: September 20, 2000 – As the US Olympic team begins to exert its influence over the medal tally race at the Sydney 2000 Olympic Games, US-based websites are mirroring their performance by dominating global web traffic accessing Games related information and results, according to today’s issue of the Nielsen//NetRatings ‘Web Olympics Index’.

After three days of competition, a major portion of the world's online Olympics traffic is moving to a few major sites as users settle into regular surfing habits to complement their traditional sources of Olympics news and information.

The Nielsen//NetRatings ‘Web Olympics Index’ provides a daily snapshot of web traffic to Olympics and related sites during the previous 24 hours. The service is provided by ACNielsen (a venture between ACNielsen Corp., NYSE: ART and NetRatings, Inc., Nasdaq: NTRT), Nielsen Media Research and NetRatings, Inc. and covers 14 countries.

Key findings from today’s Index showed that:

 Official US TV broadcaster NBC generated the most page views over the past 24 hours with 5.88 million pages. This cemented its spot at the top of the Index for the second day running.

 Traffic to global portal took off with the domain jumping up the Index from third to second spot with a 60% increase in page views from 3.2 million on Sunday to 5.3 million on Monday.

 Official IBM Olympics site,, slipped to third spot despite increasing its page views from 4.4 to 4.5 million pages.

 The high level of US interest in the Olympics was underscored by the number of local sites that jumped up the Index. USA Today almost doubled its page views from 1.4 million to 2.6 million pages to grab fourth spot, while the CNN-linked increased page views from 2.1 to 2.55 million. Other US sites in today’s Index included CBS site (at 14th spot) and the LA Times (at 15th spot).

 Interestingly, sports illustrated children’s site,, entered the Index at 18th spot, its first appearance to date, indicating adults don’t have a mortgage over Olympics following.

 Swedish Olympic site held its place from yesterday at 13th in the Index, while French official Olympics site,, entered the Index for the first time at 16th spot.

 Australian-based domain, the AOC-Channel 7 site, slipped from 9th to 11th position in the Index, while moved from 22nd to 19th spot.

 The Japanese market’s high interest in the Olympics continued with a number of local sites appearing in the Index. was the top Japanese site again coming in at 6th spot, followed by and, the official site of the Japanese Olympic Committee.

Table 1: Most popular Olympics-related domains surfed globally: Sept 18

Web domain Total page views Sept 18 Total page views Sept 17 Page views
per person
Sept 18 Page views per person Sept 17
1 5.7 million 5.8 million 14 14
2 5.3 million 3.2 million 10 7
3 4.5 million 4.4 million 12 14
4 2.6 million 1.4 million 9 8
5 2.55 million 2.1 million 8 8
6 1.9 million 1.7 million 9 10
7 1.3 million 980,000 9 8
8 998,000 450,000 9 8
9 857,000 540,000 10 8
10 273,000 334,000 13 16

Table 2: Next 10 most popular Olympics-related domains surged globally: Sept 18

Web domain

The Nielsen//NetRatings Web Olympics Index
The Nielsen//NetRatings Web Olympics Index measures online user activity of more than 165,000 at home panellists across more than 250 key Olympics and related sites in New Zealand, Australia, Denmark, Finland, France, Hong Kong, Ireland, Italy, Japan, Norway, Sweden, Singapore, UK and the USA.

About Nielsen//NetRatings
Through strategic partnerships between NetRatings, Nielsen Media Research and ACNielsen, the Nielsen//NetRatings audience measurement service collects real-time data from more than 165,000 Internet users around the world.

The U.S. panel sample currently consists of 57,000 at-home users and 8,000 at-work users. International panels are under development with over 100,000 at-home users currently being measured. These panels collectively represent the largest media research sample of Internet users in the industry.

Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings tracks the entire spectrum of Internet user behaviour, leveraging proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen’s international leadership in offering market research information covering more than 100 countries. For more information, please visit

About ACNielsen
ACNielsen is a venture between ACNielsen (NYSE: ART) and NetRatings Inc. (Nasdaq: NTRT). ACNielsen is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries, and NetRatings is the leading provider of Internet audience measurement technology and analysis. Through the Nielsen//NetRatings service, ACNielsen is creating the first global service for tracking audiences, advertising and user activity on the Internet in more than 30 countries worldwide.

About NetRatings, Inc.
NetRatings (Nasdaq: NTRT) provides Internet audience measurement and analysis services that enable its customers to make informed decisions regarding their Internet strategies. NetRatings delivers accurate and timely information collected from a representative sample of Internet users and augments it with detailed, flexible reporting and in-depth analyses.

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