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Battle Rages For Website Gold

NZ site hangs on to place in world’s top 25 as sports sites draw strong traffic with growing 73% overnight

AUCKLAND: September 25, 2000 – The two main players chasing ‘online gold’ at the Sydney 2000 Olympic Games continued their close contest yesterday as gained a slight edge over, according to the Nielsen//NetRatings ‘Web Olympics Index’.

The ‘Web Olympics Index’ provides a daily snapshot of web traffic to approximately 250 official and unofficial Olympics-related sites during the previous 24 hours. The service is provided by ACNielsen, Nielsen Media Research and NetRatings, Inc. and covers 15 countries.

Key findings from today’s Index showed that:

 New Zealanders’ interest in the Games remained intense as local site, hung on to its place in the world’s top 25 Olympics-related websites.

 and are still locked in a fierce battle at the top of the Index with moving into first place after generating 3.3 million Page Views, almost 120,000 more than NBC’s online site.

 The top four sites lost ground in terms of Page Views, with dropping 900,000 Page Views over the previous day - a 26% decrease.

 The biggest mover overnight was which generated a massive 73% increase in Page Views to 746,767. This might suggest US surfers are accessing a broader range of sites for Olympics content rather than relying only on official sites for the latest news.

 Sports-related sites carrying Olympics stories and results were well represented with, and all ranked in the top 10.

 A diverse range of sites appeared outside the top list including the Olympic web sites of Denmark, France, Finland and Sweden, as well as the official IOC site. News and information sites were also well represented with the New Zealand Herald BBC online, the Irish Times, Irish Examiner, and Swedish newspaper Aftonbladet all in the group. Parody site, which takes a tongue-in-cheek look at the Sydney Games, also rated in the group.

Table 1: Most popular Olympics-related domains surfed globally from home:

Web domain

Total Page
Views Sept 23
Total Page
Views Sept 22
% Change

Page Views
per person

1 3,318,361 3,971,585 -17% 13
2 3,199,573 3,980,386 -19% 13
3 2,471,875 3,357,197 -26% 7
4 1,561,795 1,976,491 -21% 9
5 1,060,221 1,060,229 0% 8
6 775,509 780,228 -1% 13
7 746,767 431,713 73% 9
8 700,298 801,977 -13% 5
9 633,935 769,217 -18% 6
10 580,590 767,498 -24% 8

The next 15 most popular Olympics-related domains in alphabetical order were:

Domain Description

aftonbladet* Swedish newspaper featuring Olympics content Danish Olympic Committee site* Irish newspaper featuring Olympic content Fanmail site for fans and athletes* French sports site within Yahoo! Australian-based transport/schedule site for the Games* Irish Times featuring Olympics content Finnish Olympic Information site French Olympic information site* BBC web site featuring Olympics content* NZ Newspaper Site Swedish Olympics site Official IOC site Danish site focusing on the Olympics Parody site of the official Olympics web site

* This site also contains non-Olympics content

Sports Category scores well

 The Portals Category remained solidly at the top of the Web Olympics Category Index, despite a decrease in overnight activity. It is clear Portals remain the “go to” source for Olympics content globally, with the Category still way ahead of all others in terms of both Unique Audience and Page Views.

 The Sports Category performed well overnight, increasing Unique Audience 42% and Page Views 33%.

Table 2: Most popular Olympics-related categories surfed globally from home:

Category Unique Audience % change Total Page Views
% change Time per person
Portal 714,580 -7% 6,709,320 -16% 4 mins
News & Information 501,477 -15% 3,924,043 -8% 4mins
Sports 480,796 42% 5,779,781 33% 7 mins
TV/Broadcast 339,083 -33% 2,294,180 -40% 6 mins
Official 295,698 2% 4,081,256 -10% 9 mins
Miscellaneous 32,168 21% 134,970 -24% 3 mins

The Nielsen//NetRatings Web Olympics Index
The Nielsen//NetRatings Web Olympics Index measures online user activity of more than 165,000 at home panellists across more than 250 key Olympics and related sites in New Zealand, Australia, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, JapanNorway, Sweden, Singapore, UK and the USA.

About Nielsen//NetRatings
Through strategic partnerships between NetRatings, Nielsen Media Research and ACNielsen, the Nielsen//NetRatings audience measurement service collects real-time data from more than 165,000 Internet users around the world. The U.S. panel sample currently consists of 57,000 at-home users and 8,000 at-work users. International panels are under development with over 100,000 at-home users currently being measured. These panels collectively represent the largest media research sample of Internet users in the industry.

Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings tracks the entire spectrum of Internet user behaviour, leveraging proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen’s international leadership in offering market research information covering more than 100 countries. For more information, please visit

About ACNielsen
ACNielsen is a venture between ACNielsen (NYSE: ART) and NetRatings Inc. (Nasdaq: NTRT). ACNielsen is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries, and NetRatings is the leading provider of Internet audience measurement technology and analysis. Through the Nielsen//NetRatings service, ACNielsen is creating the first global service for tracking audiences, advertising and user activity on the Internet in more than 30 countries worldwide.

About NetRatings, Inc.
NetRatings (Nasdaq: NTRT) provides Internet audience measurement and analysis services that enable its customers to make informed decisions regarding their Internet strategies. NetRatings delivers accurate and timely information collected from a representative sample of Internet users and augments it with detailed, flexible reporting and in-depth analyses.

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