Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

New Zealand television viewers send clear message

New Zealand television viewers have sent a clear message regarding their preference for local television content and programming, according to NZ On Air’s latest research into New Zealanders’ television viewing preferences.

NZ On Air chief executive, Jo Tyndall, said the research showed clearly that more New Zealanders want to see more New Zealand made programmes on their television screens.

“New Zealanders are also particular about what sort of programmes they want to watch - the research revealed that the most preferred New Zealand made programmes are our children’s and young person’s programmes, in-depth documentaries and drama programmes,” Ms Tyndall said.

Key research findings include:

 Support for increasing the amount of New Zealand made TV programmes has grown substantially from 35 % in 1996 to 62 % in 2000. Combined with those who want local content levels to at least stay the same, a total of 94% of the population is in favour of the same amount or more New Zealand made programmes on TV. Support for an increase climbs even higher when people are told about the local content levels in other countries.
 In particular, younger people and Maori felt that the amount of locally-made programmes should increase.
 Three quarters of respondents felt that free to air television channels should be made to screen a certain amount of local content, down slightly from last year’s figure of 83%. This is still significantly higher than 61% who said it should be compulsory, when we first asked this question in 1998.
 Maori support for New Zealand made television and radio programmes is even higher than for non-Maori. For example, Maori are more likely than non-Maori to say that hearing our stories and songs helps develop our cultural identity. (Maori: 85%, Mon-Maori: 69%)
 Over time there has been a steady increase in the number of people who think that NZ On Air provides programmes that are important to New Zealanders (75 % in 2000).

The research was commissioned by NZ On Air as part of its annual public information and opinion monitoring process. NFO CM Research has conducted the research since 1992.

ends

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 


Howard Davis: Off The Hidden Path - Five Los Angeles Treasures (Part I)

The immense cultural diversity of LA provides an extraordinary variety of lifestyles and arhcitecture. Here are five 'hidden' destinations where the discerning traveller can appreciate and enjoy this unique and constantly evolving metropolis. More>>


City Of 100 Lovers: Multi-Million Dollar NZ Theatre Production To Launch

Produced in New Zealand with an $8 million budget, this musical comedy has been created with both locals and tourists in mind. More>>


Howard Davis Review: The Outsider Art of Tony Fomison

Among such gifted contemporaries as Bill Hammond, Tony de la Tour, and printmaker Jason Grieg, Fomison distinguished himself as highly idiosyncratic, and could have become wealthy, had not his demons prevented him from investing his income wisely. In his near monochrome oil painting on black hessian, he staked out a territory of morbid originality. More>>

Scoop Review Of Books: Immortal Love

The series has a wild-west tone with a steampunk vibe, so if you’re a fan of Joss Whedon’s Firefly or Joe Abercrombie’s Shattered Sea, then chances are you’ll enjoy this book. More>>

Howard Davis Review: The Trappings of Success - McQueen

This troubling documentary about the extraordinary life and untimely death of British fashion designer Alexander McQueen is a cautionary tale of an extremely gifted, but self-destructive soul caught up in a business that chews up and spits out its creative talent. More>>

Indycars: Dixon Wins Fifth US Championship

The New Zealand motor racing driver Scott Dixon has won the US Indycar championship for the fifth time, finishing second in the final race of the season in Sonoma, California. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland