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Big Demand For NZ's 1st Tourism DVD

NEWS RELEASE: Immediate release


New Zealand's first DVD for consumer sale "Coast to Coast" is in big demand worldwide. The DVD Power produced DVD propels New Zealand Tourism into the 21st century.

AUCKLAND, NEW ZEALAND ( Wednesday 21 February, 2001) DVD Power Ltd, New Zealand's foremost digital media publishing company, reported today that 3 days after release, demand for New Zealand's first produced DVD for consumer sale, has far exceeded the companys wildest dreams.

The 70 minute DVD Power produced tourism DVD "Coast to Coast", was commissioned by New Zealand Video Tours, and created from New Zealand's No.1 selling video of the same name.

DVD Power, Production Manager, Rob Verhoeven describes "Coast to Coast" as a major milestone for both DVD Power and New Zealand, and sets the blueprint that revolutionises the way New Zealand businesses will need to seriously consider how to get noticed when generating sales on an international stage.

Rob describes "Coast to Coast" as a 70 minute interactive adrenalin pumping tour through New Zealand in choice of eight languages - English, Japanese, German, French, Spanish, Italian, Thai and Korean.

Extra features include stunning sections on Culture, Natural Wonders and Adventure including a hair raising bungee jump he said.

Viewers anywhere in the world, in the comfort of their home or office, can now go on an amazing video tour of New Zealand selecting the segments to be viewed in more detail from an on screen interactive menu. Choosing when and in what order they wish to travel through paradise, including the ability to randomly revisit their favorite screens to experience New Zealand's wonderfully diverse tourism attractions unfolding before them, said Rob.

Tremendous savings in replication, marketing and logistics are being achieved as a result of one DVD title, now replacing the 20 or so bulky videotape versions previously required to cater for an international market.

Prior to DVD, the only way we could operate a global video business, was to cater for the 3 world wide television formats, PAL, NTSC, SEACAM along with a minimum of 8 languages, for each tourism title we release.

New Zealand Video Tours, Managing Director, Bruce Reynolds said "Multiple each of our tourism titles x 20 and you can see why I can't wait for vhs tape completely replaced by DVD. "Gone will be the days of wondering if our core business is warehousing or if we are just masquerading as part time producers of New Zealand's best selling tourism videos" he said Bruce said international visitors were one reason New Zealand Video Tours commissioned DVD Power to commence repurposing the first of our video tapes. Due to the increasing number of inquiries regarding why New Zealand's best selling tourism videos were not avaliable on DVD, we simply had to enter the 21st century and meet the demand.

Generating a "buzz" for a product in the highly competitive international tourism market is no easy task he says. DVD is impressive. With far superior picture and sound quality compared to VHS tape, and up to a massive 28 times the information storage capacity of CD - ROM, DVD provides an enormous opportunity for our company to increase earnings and save tremendous amounts of money in conducting business globally Bruce said.

New Zealand Video Tours selected the DVD Power team to create "Coast to Coast", as its' team includes some of the world's most internationally respected authorities and international award winning DVD producers. It was this amassing and formidable mix of knowledge and unbeatable industry expertise that has been established in New Zealand, that gave me the absolute confidence to trust such a new company with a major milestone for our company.

New Zealand Video Tours believe DVD might just be the magic bullet New Zealand is looking for. The thin convergence disk that can travel the world, speak multiple languages, offer instant play back, make connections and link the missing pieces of the puzzle. DVD allows consumer satisfaction and interest generation to be taken to a whole new level of informing and entertaining, by offering a common and consistent platform for targeting individual use or mass distribution world wide in a most cost effective method, Rob said

Bruce described that the first time he viewed a pre-release version of "Coast to Coast" on a 4 metre wide theatre screen, he was totally blown away by the unbelievable experience. Years associated with the film industry couldn't prepare him for the absolutely stunning way, New Zealands natural beauty and tourist attractions were unfolding and being show case before my eyes. Videotape looks bad on a 1 metre screen let alone a 4 metre one, he said.

I quickly came to realise, why DVD is the fastest growing global electronic consumer product ever, and being used by governments and corporations worldwide to punch home their messages to citizens and consumers alike Bruce says. Auckland based DVD Power, is the most advaced DVD digital media publishing facility in New Zealand, developing cutting edge DVD applications for corporate, educational and consumer applications. It is one of the few in the world who are at the cutting edge of Web-DVD expertise, providing new revenue opportunities for marketing and educational providers, said DVD Power Designer Author, Tara Davidson. DVD-Video and Web-DVD are certainly going to change the way businesses compete in the new media age. The communication and entertainment industries are already in convergence mode, collectively positioning for the new millennium. As consumer access to information reaches overload, it will be the content and the way it is delivered that dictates which companies will dominate. News, weather, and sport will become ubiquitous, leaving the greatest income streams to be enjoyed by providers of content and innovative leading edge delivery methods such as developed by DVD Power said Allan Shean Business Development manager for DVD Power. End

About DVD Power Ltd (DVD production inquiries)

With arguably one of Asia-Pacific's, if not the worlds most experienced team of DVD authoring professionals, DVD Power is well positioned to significantly contribute to establishing New Zealand as the Asia -Pacific hub of innovative excellence in digital media publishing and ecommerce enhancement solutions. DVD Power was registered in March 2001."Coast to Coast" is the companys first DVD produced for consumer sale. Contact: Allan Shean, Business Development Manager Ph + 64 (9) 415-5681 Fax + 64 (9) 415-5639 Mob: + 64 (025) 610-2784

About New Zealand Video Tours ("Coast to Coast" Distribution inquiries) The company has been producing and distributing video programs about New Zealand for 16 years. Since producing this countries first ever sell-throu video in 1984, the company has continued on its pioneering path. Notable firsts are; First special interest video (The Maori), first foreign language video, first CD-Rom about New Zealand, and now first DVD. Contact: Bruce Reynolds, Managing Director Ph / Fax +64 (9) 415-9310

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