Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


NEW GM Set To Fire Up Male Magazine Site

Monday 30 April 2001

Andrew Mobberley takes on GM role at

A trans-Tasman move for New Zealand’s only online male magazine site, is only a short time away according to new General Manager, Mr Andrew Mobberley.

Mr Mobberley was recently appointed to the newly created role of General Manager and reports through to ITM Digital CEO, Mr Stephen Herstell. His key objective will be to support the transition of fire-engine from a content site, to an integrated e-business and multi-media offering.

Andrew comes to the role with a strong background in management consultancy, property development and e-business.

“To be successful, a magazine-style site must build a strong community and fire-engine already has a loyal and established consumer audience”, said Andrew. “We are looking to provide tangible brand benefits for our sponsors, and there are a number of new and exciting initiatives currently being developed, including e-business opportunities.

“As well as working in partnership with both our audience and sponsors - Lion Red and Sony - to deliver New Zealand’s most popular male site, we are also looking at tapping into the Australian market and building a fire-engine offer aimed at the Aussie male.” was launched in October 2000 and features sports news, movie and game reviews, music updates, the very popular fire babes and other lifestyle information.

Andrew said: “We are focused on providing a site tailored to the New Zealand male and therefore try to feature Kiwi girls rather than international models, on our most popular section, Fire Babes. We actively encourage participation and feedback, and would love to receive more photos from girls wanting to feature on our site!”.

- Ends -

Prepared on behalf of IT Media Digital, by Jackie Fairbairn, Perception.

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Scoop Review Of Books: Salt River Songs by Sam Hunt

Colin Hogg, a longtime comrade of Sam, writes in his Introduction that, ‘There is a lot of death in this collection of new poems by my friend Sam Hunt. It’s easier to count the poems here that don’t deal with the great destroyer than it is to point to the ones that do.’ More>>

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>


Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>


New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news