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Lucire Leads Online Fashion Media

Lucire Consolidates Its Lead Over Marie Claire, Cosmopolitan, WWD And Regional Titles

Lucire’s ranking rises to 33,620, says independent tracking service Alexa Internet—substantially ahead of Elle Australia, Vogue Australia

Wellington, June 12 (JY&A Media) New Zealand fashion site Lucire has consolidated its lead over online editions of Marie Claire, Cosmopolitan and WWD, according to June 4 rankings released by Alexa Internet, an independent tracking service on the web.

Lucire is ranked at 33,620, increasing its lead over the home page rankings of major international titles as well as regional competitors such as Vogue Australia (288,780) and Elle Australia (408,858, currently undergoing a redesign).

‘I believe it’s fair to call Lucire one of New Zealand’s power brands in fashion publishing,’ said publisher Jack Yan, the New Zealander who started Lucire in 1997. ‘Of the sites we follow, Lucire is the only Australasian title in the top 100,000.’

American editions of Elle and Vogue remain at the top of the league, at 6,078 and 3,516 respectively. Both benefit from promotion in their print editions. Lucire’s nearest competitor, Paris-based Fashion Live, is ranked at 40,371. New York-based Hint remained statistically steady at 46,613.

Mr Yan said, ‘Lucire, Fashion Live and Hint occupy similar ground ranking-wise. We are changing the way people get their fashion information.

It’s an honour to share the same field with a European and an American title, as well as Elle Taiwan.’

Headquartered in Wellington, Lucire has its principal bases in New Zealand, the United States, Great Britain and Australia. It is edited by Simone Knol, a New Zealand expatriate based in London. Contributors include New Zealand journalists Carolyn Enting and Lucy Corry. It was New Zealand’s first commercial fashion site.

Lucire showed a consistent rise in ranking since last December at Alexa. Most other entrants in the fashion publishing market analysed by JY&A Media, the company behind Lucire, showed falls.

Portals, or collectives of titles, such as Ninemsn, were generally not included.

Alexa shows a six-month average for sites. The figures were obtained by visiting individual home pages using an Alexa-equipped browser.

Alexa Internet rankings of selected sites
June 4, 2001 (Condé Nast) 3,516 6,078
Vogue UK 18,837
Elle 22,532
Fashion Net 22,685
Elle Taiwan 31,642
Lucire 33,620
Fashion Live 40,371
Hint 46,613
Marie Claire 52,814
Fashion UK (old URL) 55,944
WWD 56,778
WGSN 57,398
Vogue Paris 84,743
Papermag 85,575
Vogue Deutschland 88,254
Cosmopolitan 88,670
Fashion New Zealand 119,160
Flare 132,425
Anatomique 134,157
Ontone 153,952
Vogue Australia 288,780
Harper’s Bazaar 310,572
Elle Australia 408,858

About Lucire Lucire, the global fashion magazine, is one of the world’s leading fashion titles on the web. Founded in 1997, it covers fashion, beauty, travel and lifestyle, with a global perspective for today’s woman. It is already known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself. Lucire is available at and its content appears under licence at numerous major sites including and Totalwoman.

Note to editors Lucire is a registered trademark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trademarks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.


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