Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

Big Brother! Hey Sister! – Too Good To Take Off!


Media release
16 July 2001

Big Brother! Hey Sister! – Too Good To Take Off!

Hey Sister! today announced it has signed Big Brother star Jemma Gawned to be the face of its brand. Jemma, too modest to shower without lingerie on the “real-time” television programme, was featured wearing a Hey Sister! Polka Dot lingerie set on the show earlier this month. Within a day of her wearing the lingerie, it had sold out of stores.

Hey Sister! has now signed Jemma, a Melbourne based make-up artist, for six months to promote the brand. Jemma was voted off the Big Brother show earlier this month, but last night had a guest shot on the show to update fans on her life since Big Brother. During her appearance, she wore a new season Hey Sister! set – the Geofusion underwire bra and hipster bikini brief. Jemma has attracted huge media attention throughout Australia and has already done a Ralph magazine shoot wearing the Geofusion lingerie.

Jemma says she adores the Hey Sister! product and has worn it for years. She now has samples of every style in the range. “My underwear is too good to take off,” she says. Hey Sister! Brand Manager Sophie Moran says Jemma is a spirited, sexy woman who is the perfect choice to promote the brand. “The Big Brother programme has become a phenomenon and so has Jemma. Because she never took her underwear off in the house, which has hundreds of hidden cameras, Hey Sister! lingerie has become her trademark.”

ends

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

City Of 100 Lovers: Multi-Million Dollar NZ Theatre Production To Launch

Produced in New Zealand, the $8Million budget, musical comedy, City of 100 Lovers, has been created for locals and tourists alike. More>>

Indycars: Dixon Wins Fifth US Championship

The New Zealand motor racing driver Scott Dixon has won the US Indycar championship for the fifth time. Dixon finished second in the final race of the season in Sonoma in California. More>>

ALSO:

Howard Davis Review: The Outsider Art of Tony Fomison

Among such gifted contemporaries as Bill Hammond, Tony de la Tour, and printmaker Jason Grieg, Fomison distinguished himself as highly idiosyncratic, and could have become wealthy, had not his demons prevented him from investing his income wisely. In his near monochrome oil painting on black hessian, he staked out a territory of morbid originality. More>>

Scoop Review Of Books: Immortal Love

The series has a wild-west tone with a steampunk vibe, so if you’re a fan of Joss Whedon’s Firefly or Joe Abercrombie’s Shattered Sea, then chances are you’ll enjoy this book. More>>

Howard Davis Review: The Trappings of Success - McQueen

This troubling documentary about the extraordinary life and untimely death of British fashion designer Alexander McQueen (1969 - 2010) is a cautionary tale of an extremely gifted, but self-destructive soul caught up in a business that chews up and spits out its creative talent. More>>

Anne Russell: On Nanette, And The Limitations Of Stories

Since many detractors fault Gadsby or other women for talking about their trauma publicly, Gadsby’s most ardent fans mistakenly perceive virtually any criticism of Nanette as misogynist. More>>

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland