Toi Iho Maori Made Mark Launch - Quotes And Pics
Toi Iho Maori Made Mark - Quotes And Pics
Elizabeth Ellis,
Chair of Te Waka Toi, the Mäori arts board of Creative New
Zealand
“The Maori Made Mark, is an exciting and
reputation-building initiative for Mäori art. It is a
positive expression of tino rangatiratanga and recognises
the value of Mäori art to New Zealand. It also means that
New Zealanders and overseas visitors can be assured they are
purchasing authentic, quality artworks by our outstanding
Mäori artists ... The Mark will help create a demand for
authentic, quality artworks, enabling many of our artists to
command a premium price for their work - The Press, 30
January 2002
George Hickton, Chief Executive, Tourism
New Zealand
“The Toi Iho Maori Made Mark is a
selling point for New Zealand. Mäori culture is an
important part of what makes New Zealand such a unique place
in the world and the authenticity of what we can offer
visitors is an integral part of this.”
Rod Mackenzie,
General Manager Marketing, Trade New Zealand
Introducing a point of difference in products is good
for New Zealand. “Brands do create value over time.” - New
Zealand Herald, 26 January 2002
Aroha Mead, Senior
Advisor Te Puni Kokiri, the Ministry for Mäori
Development
“The Maori Made Mark is part of a
world-wide trend for indigenous peoples to authenticate
their arts and imagery. The Mark has been developed to
promote Mäori arts and artists in the global market, provide
Mäori artists with greater incentive to produce high-quality
works and help maintain the integrity of Mäori culture. It
also means that customers can be assured that when they
purchase what they think is Mäori art, it actually is the
real thing and not an import that’s been mass-produced in
Southeast Asia.”
Dr Pita Sharples,
Council member, Creative New Zealand, Mäori artist and
educationalist
Mäori artists want to reclaim their
täonga as most artefacts are now “churned out by machines,”
both in New Zealand and Asia. “They grind down the bone and
put it in a computer and out they pop. Minutes later you
have several täonga. You have those Mäori heads with a
tongue sticking out and they are so badly made and stylised
and they actually sell for quite an exorbitant price. We
have to fight against that.”
- Sunday Star Times, 6
January 2002
Mike Tamaki, of Tamaki Maori Village in
Rotorua
“The success of the Tamaki Maori Village is
proof that international visitors to New Zealand want
authenticity. Carvings can attract a premium of 30 to 100
percent when hand made by a Mäori artist. Stamping them with
the Mäori mark could push premiums higher. It could also
raise the standard of work”
June Grant, Te
Arawa artist and retailer
“As a retailer, I sell
Mäori art offshore and it is generating huge foreign
exchange for New Zealand. Mäori artists using the Mark will
be able to command a premium price for their work because
they will have a standard of excellence recognised by
galleries, retailers and art dealers. This is the
culmination of a 20-year dream by Mäori to have a
benchmark, a standing to which all Mäori artists can
aspire. I applaud the commitment and integrity that Te Waka
Toi has shown in initiating the Maori Made Mark.”
Sir
Howard Morrison
“We have more of a response to
endangered species in this country than we do to our own
culture, which is in danger of being plagiarised.” - The
Daily Post, 26 January 2002
Witi
Ihimaera, writer
“The Maori Made Mark will validate,
authenticate and recognise, both nationally and
internationally, Mäori art and artists.”
Erenora
Puketapu-Hetet, weaver
“The Mark will help us in the
marketplace. It will help us survive as artists and ensure
our täonga from Aotearoa are never lost.”
Jonathan
Mane-Wheoki, Senior Lecturer in Art History at Canterbury
University
“When I was on the Arts Council, I was
fascinated by the constant appeal, insistence, by Mäori
individuals and groups for Mäori art to be ‘protected’. The
Maori Made Mark is Creative New Zealand’s way of keeping
faith with that community … The Australian economy has
benefited enormously, as has the country’s image from the
international marketing success of Aboriginal art. The New
Zealand economy, especially that section of it dominated by
the tourism industry, stands to benefit from the targeted
marketing of the living art traditions of the Mäori people.”
- The Press, 30 January 2002
Moana Eruera, co-owner,
Kura Gallery
“International customers are always
asking whether the artist behind a particular artwork is
Mäori. Americans, for example, like to buy an artwork or a
piece, which also has some kind of story or some kind of
whakapapa that goes with it. From a retail point of view,
the mark will establish that the artist actually is Mäori.
There are a number of Mäori artists out there who don’t look
Mäori or have Mäori names. It also shows that the artist
understands the significance of the Mäori designs
incorporated in their work. There are people out there who
just slap a koru on something without realising its
spiritual significance.”
Ata Te Kanawa,
Media Managing Director, TU Mai Media
“There is
ample evidence of items, trinkets, woven products etc being
produced in places like Singapore, then imported and sold in
New Zealand. It is impossible to stop the free trade, but
the mark will validate the Mäori artists’ work and guarantee
its authenticity. This means the buyer will be able to
distinguish which products are genuine. They can still go
out and buy a tiki or bone carving for $12, but for a little
extra they can buy an actual Mäori product.” - Capital
Times, 30 January
2002
ENDS