Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

Wellington Agency Scoops Top Ad Award

Wellington advertising agency, Clemenger BBDO, scooped the top award at one of the premier events on the New Zealand advertising calendar.

The agency's campaign for the TAB was named Best in Show in the ceremony at Auckland's Sheraton Hotel on Thursday night for the annual CAANZ Media Awards.

The awards are run by The Communication Agencies Association, and reward excellence in media planning and strategy for advertising campaigns.

CAANZ executive director Lynne Clifton says this year's winners showed ingenuity and imagination in creating new ways of using media for advertisers to reach consumers.

In the entry named Best in Show, Clemenger BBDO created a television segment called TAB Sports Desk that tied in with the TV3 Sports News, encouraging sports fans to take advantage of the latest news by taking a punt on upcoming events. The campaign meant creating ads at the last minute to tie in with the latest sports news.

Besides winning the Best in Show award, the campaign was named Best Use of Television.

The agency with the most winning campaigns was Saatchi & Saatchi with four.

The full list of winners:
* Best Use of Interactive: MediaCom (for Hugo Boss perfume)
* Best Integrated Media Campaign: Saatchi & Saatchi (for Women's
Refuge)
* Best Use of Out of Home: Colenso BBDO (for TV3)
* Best Use of Press: Saatchi & Saatchi (for Telecom Mobile)
* Best Use of Radio: Saatchi & Saatchi (for Child, Youth & Family)
* Best Smart Media Idea: Saatchi & Saatchi (for TVNZ)
* Best Use of Sponsorship: DDB (for AMI Insurance)
* Best Use of Television: Clemenger BBDO (for the TAB)

There were no winners in three categories: Research, Magazines and Small Budget.

Eighteen campaigns won merit awards and three were highly commended.

The judges praised the high standard of the 110 entries, especially in the categories of television and integrated campaign.

For more information, including case studies of winning campaigns and illustrations, contact Lynne Clifton at (09) 303 0435 or 021 535120

CAANZ is the national body representing New Zealand's advertising and communications agencies.

CAANZ 09 303 0435 WWW.CAANZ.CO.NZ


© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Howard Davis Review: From Free Press to Fancy Dress - Spielberg's The Post

Stephen Spielberg's The Post is an opportune newsroom drama in which a corrupt Republican president wages war against the "liberal media," as its plucky proprietor risks economic and legal ruin to bring the Pentagon Papers to public light. Its true protagonist is publisher Katharine Graham, a stringently diplomatic businesswoman, reluctantly compelled to take an overtly political stance in the interests of democracy and freedom of the press. More>>



Howard Davis Review: The Black Dog of Empire - Joe Wright's Darkest Hour'

On the eve of England's contorted efforts to negotiate its ignominious retreat from Europe and the chaotic spectacle of the Tory party ratifying its undignified departure from a union originally designed to prevent another World War, there has been a renewed appetite for movies about 1940. More>>



Howard Davis Review: Anger Begets Anger - Three Billboards Outside Ebbing, Missouri

For fans of what Ricky Gervais termed "number movies" (Seven Samurai, The Magnificent Seven, Ocean's 11, Se7en), Martin McDonagh's latest offering will be a welcome addition to the roster. The Irish playwright turned screenwriter and director has produced another quirky and darkly comic tragedy that evolves around the futility of anger and grief, retribution and revenge. More>>

Howard Davis: Sexting in George Dawe's Genevieve - Part I

Te Papa's permanent collection includes an enormous oil painting by the English artist George Dawe called Genevieve (from by a poem by S.T. Coleridge entitled 'Love') that was prominently featured in the 2013 exhibition Angels & Aristocrats. Compare the massive immensity of the bard's gorgeously gilded harp with the stubby metallic handle of the Dark Knight's falchion, both suggestively positioned at crotch-level. Dawe's enormous canvas invokes a whole history of blushing that pivots around a direct connection to sexual arousal. More>>

ALSO:

Ethnomusicology: Malian ‘Desert Blues’ Revolutionaries To Storm WOMAD

Malian band Tinariwen (playing WOMAD NZ in March 2018) are a true musical revolutionaries in every sense. Active since 1982, these nomadic Tuareg or ‘Kel Tamashek’ (speakers of Tamashek) electric guitar legends revolutionised a traditional style to give birth to a new genre often called ‘desert blues’. They also have a history rooted deeply in revolution and fighting for the rights of their nomadic Tamashek speaking culture and people. More>>

Gordon Campbell: Best New Music Of 2017

Any ‘best of list’ has to be an exercise in wishful thinking, given the splintering of everyone’s listening habits... But maybe… it could be time for the re-discovery of the lost art of listening to an entire album, all the way through. Just putting that idea out there. More>>

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland