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Sponsorship Deal To Raise Profile Of Basketball

New Sponsorship Deal Set To Raise Profile Of National Basketball League

The National Basketball League (NBL) has announced a sponsorship deal with Burger King New Zealand that will see the sport being brought to a wider audience around New Zealand. The programme, the Burger King NBL Championship, is the most comprehensive sponsorship deal ever developed for NBL and was initiated following the success of the 2001 season.

General Manager, NBL, Richard Stokes says that Burger King’s sponsorship will play a crucial role in raising the profile of NZ basketball. “We are thrilled to have gained the backing of a major national brand like Burger King. Over the coming years, Burger King will play a key role in the continued growth of NZ basketball through its sponsorship of NBL and also provide a valuable opportunity to bring basketball to a wider NZ audience than ever before”

The programme means that this season TVNZ will screen seven live NBL games in a regular afternoon slot, double the allocation for last year. Other weeks will feature either international games or highlights from a feature match in the Burger King NBL Championship matches from the previous day.

Says Dennis Jones, Managing Director, Burger King New Zealand, “Burger King has long supported basketball in New Zealand and the time has come for us to really step up this support. For us, this sponsorship is a natural progression after being involved for a number of years. This 2002 season is shaping up to be one of the most action packed yet and we look forward to some very exciting games.”

The 2002 NBL season tips off Saturday, 6th April at Hamilton with reigning champions Digital Mobile Waikato Titans facing archrivals Blockbuster Auckland in a rematch of last year’s semifinal.


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