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Sun, 11 Aug 2002


Award winning Wellington based wireless marketing firm, RUN THE RED, announces the successful launch of the first “Official” David Tua text messaging campaign in partnership with and Sky TV.

The campaign, which began last week, is intended to drive support for the Tuaman’s upcoming bout against 2 time heavy weight champion of the world Michael Moorer. This all important fight for David Tua will see him have another shot at the World Heavyweight Boxing title.

The Tuaman’s business manager, Martin Pugh said “David is really excited about this promotion and enjoys working with young, innovative New Zealand companies like Run the Red. He is looking forward to meeting the lucky winners at the Tuaman training camp and thanks all New Zealanders for their great support”

New Zealanders are encouraged to get behind the Tuaman by entering the text messaging competition. By simply answering the question “What Sky TV Channel is the Tuaman’s upcoming fight being broadcast on?” and sending the answer as a text message to 882 (TUA) on your Vodafone or Telecom mobile phone everyone has the chance to win a trip for 2 to the Tuaman’s next fight and to attend David Tua’s training camp and meet the Tuaman himself!!

The fight is being broadcast live on Sky Box Office on the 18th of August.

In addition to this campaign Run the Red and the Tuaman camp are actively working to develop an SMS communication platform to the Tuaman's supporters fan club. "SMS is now such a standard communication channel, fan club members have told us that they would love to receive alerts and updates from the Tua camp and ultimately the Tuaman himself" said Run the Red director Justin Boersma.

Run The Red is a leading New Zealand mobile enablement business specialising in the development of mobile internet applications, wireless marketing services and the hosting of SMS applications. For more information on RUN THE RED go to their website

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