Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Drug Normalization By Nightclubs



Teens are being desensitized about drug use by some nightclubs. “PRYDE Hugs Not Drugs have seen an alarming rise in the number of calls from anxious parents voicing their concern and seeking advise on this issue to keep their children safe”, says Vesta Boswell, CEO of PRYDE Hugs Not Drugs.

“We believe nightclubs are directly targeting teens in this way in order to turn a profit, and it seems they’ll do anything to get them through the door. Some clubs are handing out caffeine based “homeopathic pills” to people as they enter. One such pill is known as a ‘Reddie’. It’s caffeine based and young people receiving them are told these pills will help them “party longer”.

If taken by young people with heart, kidney or asthma complaints their health and safety is compromised because of the effects these pills can induce, like an increase heart rate and increasing a person’s dehydration rate.

PRYDE considers this practice irresponsible in the extreme and this particular form of drug normalization as unacceptable. “The message teens are getting when they are given these pills is that pill taking is necessary to have a good time,” says Vesta Boswell. Encouraging the consumption of these pill is desensitising teens to the dangers involved while at the same time setting the stage for other pill taking like Ecstasy ro P. If taking a pill before was no big deal, the next line is a lot easier to swallow.

“These are not scare tactics but rather beware tactics for parents” she said. PRYDE advises parents are best to stay informed about the risks their teens face and then to pass on this knowledge to their children. PRYDE Hugs Not Drugs have been involved in drug education / prevention for 13 years and parent networking is another great way to keep kids safe and parents up to date on what’s happening out there’


For more information please contact:

Vesta Boswell, CEO PRYDE NZ, Hugs Not Drugs Tel: 03 3288915 mob: 025 2282074 Email:

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis Review: Reclaiming The N-Word - Spike Lee's BlacKkKlansman

Black resistance to institutional racism in the US has a long, tangled, and traumatic intellectual history. Although we may have assumed much too easily that white supremacists like David Duke had become marginalised as a political force, in reality they never really disappeared ... More>>

Howard Davis Review: The Minstrel in The Gallery - Sam Hunt's Selected Poems

Perhaps the most striking aspect of Sam Hunt's poetry is its quality of urgent authenticity. Encountering this latest compilation, the reader is immediately struck by its easy accessibility, tonal sincerity, and lack of linguistic pretension ... More>>

A Matter Of Fact: Truth In A Post-Truth World

How do we convincingly explain the difference between good information and misinformation? And conversely, how do we challenge our own pre-conceived notions of what we believe to be true? More>>


Scoop Review Of Books: The Road To Unfreedom

Valerie Morse: Yale professor of history Tim Snyder publishes a stunning account of the mechanisms of contemporary Russian power in US and European politics. In telling this story he presents both startling alarms for our own society and some mechanisms of resistance. More>>




  • Wellington
  • Christchurch
  • Auckland