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AXIS Creative Awards

AXIS Creative Awards

CAANZ has announced a change to the AXIS Creative Awards categories for its 23rd annual event.

The AXIS Call for Entries went in the mail last week, and is online on Entries close 14th April and the show is planned for July 24th.

Chairman of AXIS, Saatchi & Saatchi CEO, Ian Christie said, “Last year, we modified AXIS categories significantly to reflect the format used by other international award programmes. This year, we have taken the best of that, along with how we have approached the awards in the past and ended up with a format that we believe will be welcomed by the creative community.”

The key changes are:

'Market category' format for each major medium to ensure we are comparing apples with apples when it comes to judging.

Increased and expanded categories such as Direct to take into account the different disciplines of electronic and print.

NZ agencies and production companies who have created work for use in other markets can enter our International category – and work created here for NZ goods and services, and used offshore, can be entered in the regular categories.

Separate Public Service/Charity awards for free/pro bono and paid campaigns.

Separate Special Effect and Animation categories.

A new award for Production Company of the year, awarded on a points system across craft and creative awards.

A new award for Advertiser of the Year – as voted by the panel of judges, based on their body of work across all categories.

The AXIS Awards are the pinnacle of creative achievement for ad agencies, film and production companies – culminating in the industry party of the year.

Ian Christie says, “AXIS is our celebration of creative innovation and excellence. It is intended to be inspirational and inspirational, and is completely and unashamedly about “the work”. In order to maintain its stature, importance and relevance, we have consulted widely in making these changes”.

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