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id Dunedin audience

Media Release
For Immediate Release

id Dunedin audience

(Dunedin, Otago, 21 February 2003) Tickets to the much-anticipated id Dunedin 2003 - Otago Daily Times Winter Collection on 27 February are selling fast and organisers are ensuring the whole audience experience is heightened this year. Adding to the unique spectacle of being face-to-face with Dunedin's finest design labels Carlson, NOM D, Mild Red and Dot Com, they will also be served a complimentary glass of Deutz and cash ONLY sales of beverages throughout the show with wait service at their seats. For those wanting more of a fashion-fix, Frances Hooper of famed New Zealand label World and a selection of Dunedin's design elite will hold an Industry New Zealand public lecture on 28 February at 12noon. Thanks to funding from Industry New Zealand this public lecture is free.

This year marks the fourth annual id Dunedin show. Launched in 2000 at Bennu Restaurant and Bar, with attendance at 450 and a waiting list of over 300 people, organisers quickly realised that there was huge potential for this unique event. It was a first at this level to feature Dunedin-only designs and for audiences to experience close up and personal an event of this kind - where normally only media or buyers are invited. Ensuring the on-going audience participation and interaction has been a priority for organisers and in 2001, after much investigating, they secured the longest catwalk at the City's beautiful architectural icon, the Dunedin Railway Station. This venue has been a success for audience and designers alike.

This year's show marks another first with a special Industry New Zealand public lecture from Frances Hooper of World along with a selection id Dunedin designers at the Glenroy Auditorium from 12noon on 28 February. Public lectures by world-class industry leaders and supporting emerging designers is an integral role of Industry New Zealand, who work closely with the Otago Polytechnic's School of Fashion and the Dunedin Fashion Incubator. Frances Hooper will present a video of the latest World collection from L'Oreal NZ Fashion Week, followed by a discussion on the fashion industry in New Zealand and the development of the World brand from its inception to its current international. This is a unique opportunity for id Dunedin audience, emerging designers and students, and the public to meet the people behind the labels, to ask questions about their designs and collections for winter 2003.

Dunedin is well known for its supportive business environment, which can be seen throughout the City's key industry sectors like Fashion. Internationally acclaimed local designers support emerging designers through involvement with the show and mentoring at training programmes. Promoting Dunedin designers to ensure their continued business success is an integral role of the id Dunedin Fashion Incorporated Society's committee who volunteer their time throughout the year to produce the annual id Dunedin show.

id Dunedin Committee is chaired by Susie Staley, Staley Cardoza Lawyers; with Dale Bennett-Bardon and Margo Barton, Otago Polytechnic's School of Fashion; Garth Stirling, formerly of Tamahine; Geoff Terpstra, Dunedin Fashion Incubator; Juliet Fay, Aduki; and Tanya Carlson, Carlson. Committee advisors for a fourth year are Jennifer Hooker, Dunedin City Council, and Ryan Craig, Tourism Dunedin. Event manager Emma Ramsay and sponsorship advisor Annemarie Mains join them this year.

id Dunedin 2003 - Otago Daily Times Winter Collection takes placed at the Dunedin Railway Station on Thursday, 27 February, starting at 8.30pm. Tickets to the show are $50 for front-row seats, $45 for all other rows, and include a complimentary glass of Deutz. A cash-only bar is available for audience members. Tickets are sold through Ticketek in Dunedin at (03) 477 8597, and nationally at local Ticketek offices or on its website at For more information check out id Dunedin 2003 website at

The public presentation led by Frances Hooper of World takes place at the Dunedin Centre's Glenroy Auditorium at 12noon. This is a free public lecture; seat availability is on a first-come-first-served basis.

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To arrange media interviews with designers, access pre-show/night-of catwalk high-quality visuals, and media passes to the show and after-function, please contact:

Jennifer Hooker, City Promotions, Dunedin City Council, phone (03) 474 3815; e-mail

Thanks to The Otago Daily Times, and to Arthur Barnett, Cooke Howlison BMW, Deutz, Smirnoff Vodka, Stella Artois Beer, Redken, Revlon, the Dunedin City Council, Industry New Zealand, Taieri Gorge Railway, and Tourism Dunedin. Further thanks to the id Dunedin Fashion Incorporated Society committee and advisors, and Dunedin designers who make this landmark show possible.

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