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Economic windfall for Auckland Region

Economic windfall for Auckland Region

The Auckland region is set for a second cash windfall within 6 months through their hosting of Propecia Rally New Zealand, the fourth round of the 2003 FIA World Rally Championship.

The rally provides an economic impact to the Auckland Region of $50 million, and with the event being hosted in October last year and April this year the region will benefit by $100 million within a six month period.

In addition to the economic impact that the event generates the rally also provides an incredible amount of international exposure for the region.

In 2002 more than 400 journalists were present to cover the event and they provided more than 7,670 minutes of international television coverage to an audience in excess of 350 million.

Chairman and Clerk of Course Morrie Chandler said, “the rally has grown from an event that was put on so a few enthusiasts could have a blast in the gravel to a full time business. Like the Americas Cup the benefits back to the region are now phenomenal.”

“Each year the rally utilises the services of in excess of 2,000 volunteers who without their input would mean we have no rally.”

“The local communities that the rally visits also benefit greatly from the event, not only in the media exposure that their community gets but also in receiving proceeds from gate takings in their area. In 2002 we returned in excess of $80,000 to the local communities.”
Propecia Rally New Zealand will start in Auckland City on Thursday 10 April, with the first two days of racing in the Kaipara region in Northland and the Manukau Super Special Stage to be held on the evening of Saturday 12 April. The final day of racing is based on roads in the Waikato region at Te Akau and Maramarua Forest. The event concludes on Sunday 13 April in Manukau City.

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