Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Philips Signs Jones To Rugby Series Sponsorship


Philips Signs Ian Jones To Drive Forward International Rugby Series Sponsorship

Leading consumer electronics company Philips has renewed its sponsorship of the International Rugby Series for a further two years and appointed former All Blacks lock Ian Jones as its rugby ambassador for 2003 and 2004.



The 2003 Philips International Rugby Series encompasses all of the All Blacks New Zealand-based games, including tests against England, Wales and France, together with Tri-Nations matches against South Africa and Australia. It also includes England playing the New Zealand Maori on June 9.

In a new initiative for Philips, Ian Jones - ' The Kamo Kid ' and veteran of 79 tests - will work with the company on the profile of the Philips campaign among its trade customers. As well, Jones will be helping implement its activity programme through involvement in consumer promotions, at-game entertainment and store visits.

Scott Wright, Philips marketing manager, says the company is committed to helping bring the All Blacks ' early season internationals and Tri Nations tests to the forefront over the course of the winter. " The All Blacks are the biggest property in New Zealand sport and the Philips Series is the only chance for New Zealanders to see them on home soil this year with the Rugby World Cup in Australia. We ' re thrilled to do our bit to ensure rugby-loving Kiwis enjoy seeing their team play against the best opposition in the world. "

Philips is running a major nationwide campaign under the theme " Surround Yourself with the All Blacks " , showing consumers that the only way to experience the All Blacks if you can ' t be at the game is with Philips Widescreen Home Cinema.

A nationwide consumer promotion to go to the 2004 Bledisloe Cup in Sydney, hosted by Ian Jones, will run throughout June, July and August.


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>

ALSO:

Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>

ALSO:

New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news