Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Mt Ruapehu Introduces Bulk Lift Pass Sale


Media release
Friday, 11 July 2003

MT RUAPEHU INTRODUCES BULK LIFT PASS SALE TO ENTICE MIDWEEK SKIERS



Launching a new concept for the NZ ski industry, Ruapehu Alpine Lifts (RAL) is selling 5,000 discounted Daily Lift Passes from 8am Monday 14 July to entice skiers and boarders to Mt Ruapehu for one of the quietest mid-weeks of the season.

The set number of heavily discounted Daily Lift Passes can only be brought online at www.mtruapehu.com and are for use on any of the weekdays of Monday 21 July to Friday 25 July - the week immediately following the school holidays.

The sale is a 2-for-1 offer of two adult Daily Lift Passes for $62. The full price of a single adult Daily Lift Pass is normally $62.

"We are trialling the sale for specific weeks when skier numbers on the mountain are traditionally lowest," says RAL marketing manager Mike Smith.

"Usually the few days after the July school holidays are some of the quietest on the mountain so a Lift Pass sale to encourage people to the region at a time when we have extra capacity makes sense for customers and the whole Ruapehu community.

"It's a concept similar to that used by airlines to fill spare capacity by selling a set number of discounted seats for off-peak periods."

In 2000 RAL was the first to introduce discounted Season Passes to the market, a concept that dramatically changed Lift Pass purchasing trends across the industry. It made skiing much more affordable for regular skiers and boarders and is now standard practice across the major ski operators.

"The idea of selling heavily discounted Season Passes early in the year has worked extremely well and we are expecting a day pass sale of this nature to be well received also," says Mr smith.

"Placing 5,000 discounted passes on the market is a way of making the most of the huge lift capacities Whakapapa and Turoa have. The weekends are exceptionally busy but it's the weekdays when we have capacity. This is a way of encouraging people to come and enjoy the midweek experience."

The sale only applies to an Adult All Lifts All Day Pass. They are available for purchase online only at www.mtruapehu.com with a maximum of two 2-for-1 passes per customer purchase.

Buyers will be issued a receipt with a unique number that they present at either Turoa or Whakapapa Ski Areas to receive their daily pass.

Ends


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

NZ On Air TV Funding: More Comedy Comes Out Of The Shadows

Paranormal Event Response Unit is a series conceived by Jemaine Clement and Taika Waititi as a TV spin-off from their highly acclaimed feature film What We Do In The Shadows. More>>

ALSO:

Mars News: Winners Announced For The 2016 Apra Silver Scroll Awards

Wellington singer-songwriter and internationally acclaimed musician Thomas Oliver has won the 2016 APRA Silver Scroll Award with his captivating love song ‘If I Move To Mars’. More>>

ALSO:

Scoop Review Of Books: Salt River Songs by Sam Hunt

Colin Hogg, a longtime comrade of Sam, writes in his Introduction that, ‘There is a lot of death in this collection of new poems by my friend Sam Hunt. It’s easier to count the poems here that don’t deal with the great destroyer than it is to point to the ones that do.’ More>>

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>

ALSO:

Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news