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International acclaim for L’Oréal Fashion Week

International acclaim for L’Oréal New Zealand Fashion Week line-up

Early US feedback positive; registrations open at web site

New York and Auckland, August 8 (JY&A Media) As the designers for L'Oréal New Zealand Fashion Week (LNZFW) were announced Tuesday, Lucire ( http://www.lucire.com) had already begun cooperation with some of its fellow sponsors of the event such as L'Oréal Paris, L'Oréal Professionnel and the Hilton Auckland, and had been actively helping in other countries.

In addition to the local buzz surrounding the re-appearance of Zambesi, Nom D, World, Trelise Cooper, Kate Sylvester, DNA and Nicholas Blanchet, and Karen Walker showing for the first time, there has been positive international feedback to the event. After hearing of the line-up, Brian S. Long, Vice-President of Apropo Press of New York and Los Angeles, was thrilled at the prospect of returning Down Under.

'I am so excited to have received an invitation to attend this year's LNZFW in October,' he said. 'Since I first attended this event last year, I have had the wonderful opportunity to grow the many amazing relationships that I made both personally and professionally during the week.'

Long Beach, California-based Stevie Wilson, beauty editor of Lucire, had nothing but praise for New Zealand designers and the raw beauty of their work.

'Definitely not to be missed, New Zealand designers are here to stay. With a nod to retro, a healthy dose of vision and some great fabrications, New Zealand fashions are something that we in the US need more of!'

Their comments are indicative of the higher profile of the 2003 event.

Lucire had already been working behind the scenes during the year, such as a promotional Los Angeles event where Ms Wilson drummed up extra Stateside support and guests, complementing efforts from Apropo Press, with its expertise in fashion PR, and Pieter Stewart, Managing Director of LNZFW.

With its non-New Zealand readership running at 93 per cent, Webby Award-nominated Lucire is an ideal vehicle through which LNZFW can increase its international profile.

Features planned by the magazine, as official internet partner to the event, include travel articles and a new autumn-winter shoot, and stronger cooperation with sponsors.

Online registrations have now opened at the official web site, , and international advertising promoting the event begins running at Lucire this weekend.

Images Images for this release may be downloaded at .

About Lucire Lucire, the global fashion magazine, is one of the world’s leading fashion titles online. Founded in 1997, it covers fashion, beauty, travel and lifestyle, with a global perspective for today’s woman. It is known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself. Lucire is available at .

In 2003, Lucire received a Webby Award nomination—the only New Zealand site to do so that year—and became the first fashion industry partner of the United Nations Environment Programme (UNEP, ).

According to Alexa, Lucire is one of the top-ranked pure-play fashion titles in the world.

About L’Oréal New Zealand Fashion Week L'Oréal New Zealand Fashion Week is designed to showcase to the world New Zealand's "defiantly different" fashion attitude. A number of new prominent, high-profile buyers and media will be invited to attend this year's event together with many who attended last year and are keen to come back.

About L’Oréal L'Oréal Paris is a name known throughout the world that has no equal in the realm of beauty. It is a name that shines through its diversity, through well-known faces from all over the world: Claudia Schiffer, Milla Jovovich, Dayle Haddon, Andie MacDowell, Heather Locklear, Laetitia Casta, Virginie Ledoyen, Catherine Deneuve, Gong Li, Vanessa Williams, Diana Hayden, Noémie Lenoir, Jessica Alba, and Beyoncé Knowles. Present in 120 countries, L'Oréal Paris is based on a single philosophy: to provide the most innovative, high-quality and technologically-advanced products at the most affordable price best price for men, women, and children of all ages and ethnicities.

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