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Sky TV Special Channel For L'oréal NZ Fashion Week

Sky Television Creates Special Channel For L'oréal New Zealand Fashion Week

Fashion shows from L'Oréal New Zealand Fashion Week will broadcast LIVE across the country on SKY Television on a channel specially created for this event, SKY Digital channel 9, from Monday October 20.

SKY Television's digital technology will allow New Zealanders to enjoy all the action from the country's pre-eminent fashion extravaganza LIVE from the Auckland Town Hall for the first time on television from Monday, October 20 to Thursday, October 23 starting at 11:30am each day.

Local fashion designers will be showcasing their autumn/winter 2004 collections to some of the fashion industry's most prestigious international and local buyers in this the third annual L'Oréal New Zealand Fashion Week.

SKY's coverage will open the doors on an event not normally open to the public, giving New Zealanders the opportunity to see the fantastic fashion from New Zealand's top designers previously only able to be seen by media and buyers attending the event.

Francesca Rudkin will host coverage on SKY's L'Oréal New Zealand Fashion Week Channel. She will conduct interviews with designers, celebrities, media and buyers and will also cover the gossip from the L'Oréal Powder Room.

SKY Television Chief Executive, John Fellet said, "SKY is delighted that the digital television environment allows us to support and broadcast special events like L'Oréal New Zealand Fashion Week."

Cindy Taylor, host of Wild On, on SKY's E! Entertainment Channel will be in New Zealand as a guest at L'Oréal New Zealand Fashion Week for the weeklong event.

Taylor will be a guest of Newstalk ZB's Kerre Woodham for LIVE interviews with special guests in the L'Oreal Powder Room - an exclusive pampering sanctuary where guests can enjoy a manicure, makeover or get their hair stylised.

Taylor and an E! TV Crew will be also shooting footage from L'Oréal New Zealand Fashion Week which will generate further international publicity for the event as E! programming screens in 400 million homes worldwide.

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