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Manawatu Radio Audience Measurement Survey 2003


28th November 2003

Manawatu Commercial Radio Audience Measurement Survey 2003

The Manawatu 2003 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.

Department of Statistics Census Data indicates that there are approximately 94,900 people aged over 10 years in the Manawatu survey area used for the Radio Audience Measurement Survey. Of these 94,900 people, 87.3% of them listen to a commercial radio station at some time during the week.

The survey, conducted over 6 weeks and sampling 1194 people aged 10 years and over has found that 92.2XS continues to have the most listeners each week, with 28,700 different people tuning in each week. 93.0 The Edge retains second place with 22,100 different listeners each week, followed by The Rock 95.4FM who move up to third place with 19,100 listeners. Classic Hits 97.8ZAFM retains fourth place this round with 17,000 listeners and ZM 90.6 moves up to fifth place with 12,900 different listeners each week.

The commercial radio station with the highest market share in the Manawatu continues to be 92.2XS with a 16.7% share of the market. The Rock 95.4FM moves up to second place with a 12.9% share of commercial radio listening in Manawatu, followed by Classic Hits 97.8ZAFM with a 9.9% share. Newstalk ZB moves to fourth place with a 9.3% share and 93.0 The Edge moves to fifth in the market with a 9.2% share of commercial radio listening in the Manawatu.

Breakfast results show 92.2XS continuing to hold the highest share, with a 20.5% of the commercial radio breakfast market. Magic 828AM/96.6FM moves up to second placing at breakfast with an 11.5% share, followed by The Rock 95.4FM with a 10.8% share. Newstalk ZB moves to fourth placing this round with a 10.3% share of the breakfast market. 93.0 The Edge moves up to fifth place at breakfast with a 9.8% share of the commercial radio breakfast market.

The margin of error on these results is +/- 2.8%

Further details of the survey and results for all subscribing commercial radio stations in the Manawatu market can be found at


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