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Taranaki Radio Audience Measurement Survey 2003


28th November 2003

Taranaki Commercial Radio Audience Measurement Survey 2003

The Taranaki 2003 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.

Department of Statistics Census Data indicates that there are approximately 85,600 people aged over 10 years in the Taranaki survey area used for the Radio Audience Measurement Survey. Of these 85,600 people, 83.4% of them listen to a commercial radio station at some time during the week.

The survey, conducted over 6 weeks and sampling 1290 people aged 10 years and over has found that 94.0 The Edge continues to have the most listeners each week, with 22,300 different people tuning in. Classic Hits 90FM retains second place with 21,000 different listeners each week, followed by Taranaki's Energy FM at third place with 16,800 listeners. Newstalk ZB retains fourth place with 15,200 listeners and Radio Hauraki moves up to fifth place with 10,700 different listeners each week.

The commercial radio station with the highest market share in the Taranaki area is Classic Hits 90FM with a 18.4% share of the market. 94.0 The Edge retains second place with a 15.7% share of commercial radio listening in Taranaki, followed by Newstalk ZB moving to third place with a 15.3% share. The Rock 95.6FM moves to fourth place with an 11.1% share and Taranaki’s Energy FM moves to fifth in the market with an 9.9% share of commercial radio listening in the Taranaki.

Breakfast results show Classic Hits maintaining the highest share, with a 21.5% share of the commercial radio breakfast market. Newstalk ZB holds on to second placing at breakfast with an 19.2% share, followed by 94.0 The Edge at third place with a 16.1% share. Taranaki's Energy FM retains fourth placing this round with a 10.9% share of the breakfast market. The Rock 95.6FM retains its fifth placing at breakfast with an 8.6% share of the commercial radio breakfast market.

The margin of error on these results is +/- 2.6%

Further details of the survey and results for all subscribing commercial radio stations in the Taranaki market can be found at


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