Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Hyundai To Drive TV2's SPORTSCAFE

23 JANUARY 2004
Hyundai To Drive TV2's SPORTSCAFE

Hyundai Automotive New Zealand (HANZ) announced today it has secured naming rights for TV2's popular show, SPORTSCAFE.

Replacing Lion Red as naming sponsor for the show, HANZ has signed a one-year deal with TVNZ for HYUNDAI SPORTSCAFE, with an automatic right of renewal.

HANZ general manager, Philip Eustace, said the relationship between Hyundai and SPORTSCAFE presents ideal synergies for the business.

"The HYUNDAI SPORTSCAFE relationship is a perfect fit with the direction we are taking our brand.

"Sponsoring a television show - especially something like HYUNDAI SPORTSCAFE - is something completely different for us, but Hyundai is about being bold and different in an automotive market that doesn't usually take risks.

"We're very excited to be working with Ric [Salizzo] and the rest of the HYUNDAI SPORTSCAFE," said Eustace.

HYUNDAI SPORTSCAFE presenter, Ric Salizzo says the team spent considerable time researching Hyundai's offerings before deciding it was the perfect brand to take naming rights to the show.

"In the true tradition of sports broadcasting, we were pretty keen to get a couple of new cars for the year and quite liked the look of the Santa Fe for carrying our surfboards, so we approached Hyundai.

"But seriously, it will be great having a new sponsor as we move into our ninth season. It's fantastic to see one of the biggest car companies in the world joining one of the most popular shows in the world.

"The only condition was that I take driving lessons before they let me take one of their cars onto a public road, " said Salizzo.

Lion Breweries said that after reviewing its sponsorship commitments, as done so on an annual basis, it decided not to continue its naming rights sponsorship of Sportscafé but will remain the official beer of the show and is glad to be involved with Hyundai.

"We have had great success sponsoring Sports Café, particularly after we took it to TV2," said Lion Red marketing manager, Stephen Smith, it has been and still is a great brand fit for Lion Red ."

"TVNZ is delighted to be forming this relationship with Hyundai," says TVNZ business development manager for sport, Alistair Duff.

" We look forward to working together in further developing HYUNDAI SPORTSCAFE, which is a key programme in TV2's line-up for 2004."

Filmed live at Auckland's Float bar, HYUNDAI SPORTSCAFE's first show for 2004 will screen on TV2 in February.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines

Legendary Bassist David Friesen Plays Wellington’s Newest Jazz Venue

Friesen is touring New Zealand to promote his latest album Another Time, Another Place, recorded live at Auckland's Creative Jazz Club in 2015. More>>

Howard Davis Review: The Father - Descending Into The Depths of Dementia

Florian Zeller's dazzling drama The Father explores the effects of a deeply unsettling illness that affects 62,000 Kiwis, a number expected to grow to 102,000 by 2030. More>>

Howard Davis Review: Blade Runner Redivivus

When Ridley Scott's innovative, neo-noir, sci-fi flick Blade Runner was originally released in 1982, at a cost of over $45 million, it was a commercial bomb. More>>

14-21 October: New Zealand Improv Festival In Wellington

Imagined curses, Shibuya’s traffic, the apocalypse, and motherhood have little in common, but all these and more serve as inspiration for the eclectic improvised offerings coming to BATS Theatre this October for the annual New Zealand Improv Festival. More>>


Bird Of The Year Off To A Flying Start

The competition asks New Zealanders to vote for their favourite bird in the hopes of raising awareness of the threats they face. More>>

Scoop Review Of Books:
Jenny Abrahamson's John & Charles Enys: Castle Hill Runholders, 1864-1891

This volume will be of interest to a range of readers interested in the South Island high country, New Zealand’s natural environment, and the history of science. More>>