Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Hyundai To Drive TV2's SPORTSCAFE

23 JANUARY 2004
Hyundai To Drive TV2's SPORTSCAFE

Hyundai Automotive New Zealand (HANZ) announced today it has secured naming rights for TV2's popular show, SPORTSCAFE.

Replacing Lion Red as naming sponsor for the show, HANZ has signed a one-year deal with TVNZ for HYUNDAI SPORTSCAFE, with an automatic right of renewal.

HANZ general manager, Philip Eustace, said the relationship between Hyundai and SPORTSCAFE presents ideal synergies for the business.

"The HYUNDAI SPORTSCAFE relationship is a perfect fit with the direction we are taking our brand.

"Sponsoring a television show - especially something like HYUNDAI SPORTSCAFE - is something completely different for us, but Hyundai is about being bold and different in an automotive market that doesn't usually take risks.

"We're very excited to be working with Ric [Salizzo] and the rest of the HYUNDAI SPORTSCAFE," said Eustace.

HYUNDAI SPORTSCAFE presenter, Ric Salizzo says the team spent considerable time researching Hyundai's offerings before deciding it was the perfect brand to take naming rights to the show.

"In the true tradition of sports broadcasting, we were pretty keen to get a couple of new cars for the year and quite liked the look of the Santa Fe for carrying our surfboards, so we approached Hyundai.

"But seriously, it will be great having a new sponsor as we move into our ninth season. It's fantastic to see one of the biggest car companies in the world joining one of the most popular shows in the world.

"The only condition was that I take driving lessons before they let me take one of their cars onto a public road, " said Salizzo.

Lion Breweries said that after reviewing its sponsorship commitments, as done so on an annual basis, it decided not to continue its naming rights sponsorship of Sportscafé but will remain the official beer of the show and is glad to be involved with Hyundai.

"We have had great success sponsoring Sports Café, particularly after we took it to TV2," said Lion Red marketing manager, Stephen Smith, it has been and still is a great brand fit for Lion Red ."

"TVNZ is delighted to be forming this relationship with Hyundai," says TVNZ business development manager for sport, Alistair Duff.

" We look forward to working together in further developing HYUNDAI SPORTSCAFE, which is a key programme in TV2's line-up for 2004."

Filmed live at Auckland's Float bar, HYUNDAI SPORTSCAFE's first show for 2004 will screen on TV2 in February.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi.
More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>

ALSO:

New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>

ALSO:

CDF Tim Keating: NZ Somme Centenary

"Our generals also knew what to expect, and they built that knowledge into their planning. Each of the four set-piece attacks was fought with a single brigade, with the expectation that the brigade would be used up. A fresh brigade would then be brought up to conduct the next set-piece..." More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news