Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Diversifying pays off

Media Release
14 April 2004

Diversifying pays off

In the 24 year history of the Auckland Philharmonia, diverse programming has been a major key to its success.

Over the years, concerts have ranged from formal classical concerts to Baby Proms; from Happy Hour concerts to outdoor Summer Matinées; and from individually themed concerts to pops and jazz concerts with stars such as The Manhattan Transfer and Diana Krall.

Last month the orchestra went a step further and diversified into “rock promotion”, bringing legendary rocker, Meat Loaf, to New Zealand for two concerts in Auckland and Christchurch with the Auckland Philharmonia.

Life at the Auckland Philharmonia is a constant balancing act, and occasionally risks have to be taken in order to survive. The Meat Loaf concerts were a calculated risk for the Auckland Philharmonia in an ongoing attempt to increase income streams and work towards balancing the books.

General Manager Anne Rodda is justifiably proud of her orchestra. “The Meat Loaf concerts were huge for us in terms of exposure,” she says. “Thirty thousand people in total witnessed an amazing spectacle, a rock legend performing with the backing of a versatile, full scale symphony orchestra.”

The success of the Meat Loaf concerts follows a series of sold-out concerts this year – the first three concerts in the orchestra’s 2004 Vero Premier Series were sold-out; the fourth, on 29 April with a “giant of the keyboard”, Russian pianist Nikolai Demidenko, is destined for a similar outcome; and the fifth concert in the series, on 6 May with conductor and violist, Shlomo Mintz, has already sold-out.

“Without tempting fate, we’re riding on the crest of a wave,” Ms Rodda says. “To have a sold-out concert is always pleasing, but to have them week after week so far this year is something to be really proud of. We have a fantastic following and Aucklanders are proud of us and are keen to support us – full houses are testimony to this. We also know that audiences appreciate the diversity of our concerts – many of our ‘classical’ followers, for example, also came along to see the orchestra performing with Meat Loaf.”

To book tickets to any Auckland Philharmonia concerts, visit or phone 0800-PHILHARMONIA (0800-744 542).
The Auckland Philharmonia receives major funding from Creative New Zealand and a major grant from Auckland City.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


NZ On Air TV Funding: More Comedy Comes Out Of The Shadows

Paranormal Event Response Unit is a series conceived by Jemaine Clement and Taika Waititi as a TV spin-off from their highly acclaimed feature film What We Do In The Shadows. More>>


Mars News: Winners Announced For The 2016 Apra Silver Scroll Awards

Wellington singer-songwriter and internationally acclaimed musician Thomas Oliver has won the 2016 APRA Silver Scroll Award with his captivating love song ‘If I Move To Mars’. More>>


Scoop Review Of Books: Salt River Songs by Sam Hunt

Colin Hogg, a longtime comrade of Sam, writes in his Introduction that, ‘There is a lot of death in this collection of new poems by my friend Sam Hunt. It’s easier to count the poems here that don’t deal with the great destroyer than it is to point to the ones that do.’ More>>

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>


Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news