Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Affordable art gallery opens Auckland Saturday

New affordable art gallery opening in Auckland on Saturday

A new art gallery which opens in Auckland on Saturday will provide first-time buyers an opportunity to enter the investment art market.

The gallery, Art for Less, on 375 Parnell Road, will meet the growing demand for affordable art and is an exciting addition to the New Zealand art industry.

It has been created as a member of the Ferner Galleries Group to offer new art collectors an introduction to the art market.

Art for Less will offer a special incentive for all of May by paying the GST on all purchases, giving buyers an 11.1 percent discount off the asking price of every work.

Gallery director Helene Phillips said today investing in New Zealand art is satisfying and rewarding providing simple guidelines are followed.

``Buying in art is similar to investing in property or equities - the quality of the investment determines the eventual return with prices determined by supply and demand,’’ Ms Phillips said.

``However there are many pitfalls for the inexperienced and Art for Less has been established to allow first-time art buyers to buy with confidence, reducing the risks.

The best ‘blue chip’ art investments are usually restricted to the works of major or well-established historical and contemporary artists whose works are represented in the public galleries, and in major private and corporate collections.

This ensures the artist is independently recognised by art professionals and experienced collectors.

``But purchasing works by lesser-known or emerging artists is a high risk strategy and one to be generally avoided for the inexperienced buyer,’’ she said.

``The majority of NZ paintings will never be investments as only a small percentage of today’s artists will be sought after in the future.’’

Art For Less will offer a wide range of artworks and will appeal to buyers on a limited budget as no works will be offered above $5000. The gallery will show about 100 paintings, prints and sculptured works with a further 300 artworks available on their website.

The initial offering at Art for Less includes works by such senior artists as Pat Hanly, Bill Sutton and Gretchen Albrecht, whose major paintings now command prices up to and over $100,000.

National art finance company Index Group director Adam Parore has said there is an opening in the market for an art gallery with lower priced works like Art for Less.

Copyright 2004 Word of Mouth Media NZ

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines

Legendary Bassist David Friesen Plays Wellington’s Newest Jazz Venue

Friesen is touring New Zealand to promote his latest album Another Time, Another Place, recorded live at Auckland's Creative Jazz Club in 2015. More>>

Howard Davis Review: The Father - Descending Into The Depths of Dementia

Florian Zeller's dazzling drama The Father explores the effects of a deeply unsettling illness that affects 62,000 Kiwis, a number expected to grow to 102,000 by 2030. More>>

Howard Davis Review: Blade Runner Redivivus

When Ridley Scott's innovative, neo-noir, sci-fi flick Blade Runner was originally released in 1982, at a cost of over $45 million, it was a commercial bomb. More>>

14-21 October: New Zealand Improv Festival In Wellington

Imagined curses, Shibuya’s traffic, the apocalypse, and motherhood have little in common, but all these and more serve as inspiration for the eclectic improvised offerings coming to BATS Theatre this October for the annual New Zealand Improv Festival. More>>


Bird Of The Year Off To A Flying Start

The competition asks New Zealanders to vote for their favourite bird in the hopes of raising awareness of the threats they face. More>>

Scoop Review Of Books:
Jenny Abrahamson's John & Charles Enys: Castle Hill Runholders, 1864-1891

This volume will be of interest to a range of readers interested in the South Island high country, New Zealand’s natural environment, and the history of science. More>>