Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

PM Recognises Cardrona’s Contribution To Tourism

Prime Minister Recognises Cardrona’s Contribution To Tourism


Click for big version

The Prime Minister today opened Cardrona’ Alpine Resort’s new $4.5 million chairlift, the Whitestar Express and in her opening speech congratulated the ski area on its achievement of becoming New Zealand’s most popular ski resort.

The Prime Minister said she was very impressed with the level of investment Cardrona had made both in the new Whitestar Express and last year’s $3 million Children’s Alpine Centre. She went on to say this investment significantly helps put New Zealand on the world map as a winter sports destination.

“One of the top priorities of the New Zealand tourism strategy is to spread visitors beyond the summer months into the shoulder season and into the winter. A strong winter sports culture and good facilities helps us to do that. The better the facilities the better the yield and the key part of the strategy is to ensure the value or yield from tourism products grows faster than the numbers.” She continued that the number of jobs provided by the ski area was of enormous economic benefit to the Southern Lakes area.

She also expressed a desire to have more Kiwis out doing activities instead of turning into a nation of couch potatoes. Having such a well-known winter sports destination with the facilities to start children skiing at a young age could only help to create a healthier nation in the future.

Latest figures released by Cardrona Alpine Resort have shown it attracts over $39 million1 of consumer spending to the district and creates approximately 1,6002 jobs for local and visiting workers, including over 400 on the ski field itself.

Based on research by the New Zealand Tourism Research Institute3, the figures indicate Cardrona’s vital importance to Wanaka’s economy and the New Zealand tourism industry as a whole.

“This is just the direct economic impact on Wanaka and Queenstown,” said Nigel Kerr, spokesperson for Cardrona. “It doesn’t take into account the downstream spending at visitor entry points such as Christchurch. There is no doubt about the importance of tourism to New Zealand’s economy. It’s in recognition of this importance that Cardrona is constantly updating its facilities to maintain an international standard.”

Cardrona’s own research shows it attracts skiers and snowboarders from all over the world including USA, Europe, Asia and Australia as well as from throughout New Zealand.

-ends-

1 July 2004


1 Adjustments as per New Zealand Tourism Forecasts Summary Document – Tourism Research Council.
2 $1 million tourist expenditure = 41 jobs created
3 The Local Economic Impact of NZ Ski Areas: Mt Hutt & Methven by Tourism Research Institute

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Reuben Moss' Property is Theft! & Kaitani at The Physics Room

Property is Theft! continues Moss’ interest in the contemporary urban environment as a space controlled by pulsing and unequal flows of capital and labour. Kaitani features work by the University of Canterbury Fijian Students Association and Kulimoe’anga Stone Maka. More>>


Handcrafted Form: Rare Treasures From Japan

This unique exhibition at Expressions Whirinaki represents 90 everyday objects made by contemporary Japanese artisans who employ various traditional craft techniques made in regional workshops. The works used in daily life are crafted from raw materials with techniques appropriate to bringing out the best of its medium, balancing ease of use with aesthetic appeal. More>>

Howard Davis Article: A Musical Axis - Brahms, Wagner, Sibelius

Brahms' warm and exquisitely subtle Symphony No. 3 in F major, Wagner's irrepressibly sentimental symphonic poem Siegfried Idyll, and Sibelius' chilling and immensely challenging Violin Concerto in D minor exemplify distinct stages of development in a tangled and convoluted series of skirmishes that came to define subsequent disputes about the nature of post-Romantic orchestral writing well into the following century. More>>

Scoop Review Of Books: A Pale Ghost Writer

Reviewed by Ruth Brassington, Richard Flanagan's new novel is about a novelist hastily ghost-writing the biography of a crook about to go to trial. The reader is kept on a cliff-edge, as the narrator tries to get blood out of his stone man. More>>

New Zealand Wars Commemoration: Witi Ihimaera's Sleeps Standing Moetū

The second of several articles to mark Rā Maumahara, remembering the New Zealand Land Wars. The first was a Q&A with Vincent O’Malley, author of The Great War for New Zealand: Waikato 1800–2000. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland