Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Rugby hero ‘boxers’ way into hall of fame

Rugby hero ‘boxers’ way into hall of fame

Daniel Carter is the latest New Zealand sports hero to join Jockey’s iconic hall of fame.

The popular rugby player takes his place alongside top sportsmen such as Chris Cairns, Danny Morrison, Zinzan Brooke, Paul MacDonald, Ian Ferguson and Mathew Ridge who have all donned a pair of Jockey underwear for the camera.

The campaign is an extension of Jockey’s support for national sporting heroes that stretches back almost two decades.

“While it was a bit nerve-wracking it was a great compliment to be asked to be part of such an illustrious Jockey supporters’ club,” Carter says.

His much talked-about torso will be gracing 16 metre high billboards in Auckland and Christchurch from August 1.

The picture features the rugby player in a pair of Jockey’s new Sport Mesh Boxers.

Jockey spokesperson Paula Newbold says Carter bridges the male-female interest gap by appealing to a wide range of people.

“Daniel’s a team player, a great sportsman and is body- and health-conscious. That appeals to the guys.

“He also appeals to women – he’s natural, so people can relate to him and he certainly doesn’t give the impression he’s untouchable. The girls like that. And of course they don’t mind looking at him either.

“Sport has played a huge role in the development of New Zealand and so has Jockey over the years. One of our catch-phrases has been that Jockey supports a whole lot of players.

“Men know the importance of good support and the new Jockey range as modelled by Daniel has plenty of that in all the right places,” Ms Newbold says.

The larger-than-life Carter will overlook passers-by from the lofty perch of billboards in Auckland’s Queen Street and Beach Road and on the corner of Durham and Kilmore Streets in Christchurch.

An identical picture is scheduled to appear in magazines and on the backs of buses in Auckland and Wellington.

New Zealanders bought nearly one million pairs of Jockey men’s underwear last year, Pacific Brands says – one pair for every one and a half men aged 16 and over.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis Review: From Free Press to Fancy Dress - Spielberg's The Post

Stephen Spielberg's The Post is an opportune newsroom drama in which a corrupt Republican president wages war against the "liberal media," as its plucky proprietor risks economic and legal ruin to bring the Pentagon Papers to public light. Its true protagonist is publisher Katharine Graham, a stringently diplomatic businesswoman, reluctantly compelled to take an overtly political stance in the interests of democracy and freedom of the press. More>>

Howard Davis Review: The Black Dog of Empire - Joe Wright's Darkest Hour'

On the eve of England's contorted efforts to negotiate its ignominious retreat from Europe and the chaotic spectacle of the Tory party ratifying its undignified departure from a union originally designed to prevent another World War, there has been a renewed appetite for movies about 1940. More>>

Howard Davis Review: Anger Begets Anger - Three Billboards Outside Ebbing, Missouri

For fans of what Ricky Gervais termed "number movies" (Seven Samurai, The Magnificent Seven, Ocean's 11, Se7en), Martin McDonagh's latest offering will be a welcome addition to the roster. The Irish playwright turned screenwriter and director has produced another quirky and darkly comic tragedy that evolves around the futility of anger and grief, retribution and revenge. More>>

Howard Davis: Sexting in George Dawe's Genevieve - Part I

Te Papa's permanent collection includes an enormous oil painting by the English artist George Dawe called Genevieve (from by a poem by S.T. Coleridge entitled 'Love') that was prominently featured in the 2013 exhibition Angels & Aristocrats. Compare the massive immensity of the bard's gorgeously gilded harp with the stubby metallic handle of the Dark Knight's falchion, both suggestively positioned at crotch-level. Dawe's enormous canvas invokes a whole history of blushing that pivots around a direct connection to sexual arousal. More>>


Ethnomusicology: Malian ‘Desert Blues’ Revolutionaries To Storm WOMAD

Malian band Tinariwen (playing WOMAD NZ in March 2018) are a true musical revolutionaries in every sense. Active since 1982, these nomadic Tuareg or ‘Kel Tamashek’ (speakers of Tamashek) electric guitar legends revolutionised a traditional style to give birth to a new genre often called ‘desert blues’. They also have a history rooted deeply in revolution and fighting for the rights of their nomadic Tamashek speaking culture and people. More>>

Gordon Campbell: Best New Music Of 2017

Any ‘best of list’ has to be an exercise in wishful thinking, given the splintering of everyone’s listening habits... But maybe… it could be time for the re-discovery of the lost art of listening to an entire album, all the way through. Just putting that idea out there. More>>



  • Wellington
  • Christchurch
  • Auckland