Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

42 BELOW to make noise at Venice Biennale 2005

42 BELOW to make some noise at the
Venice Biennale 2005.


Embargoed until 5pm 17th September 2004.

Auckland: 16th September 2004.

New Zealand’s global Vodka impresario 42 BELOW has announced it will be the principal sponsor of the Creative New Zealand commissioned exhibition, “The Fundamental Practice” by et al., at the 2005 Venice Biennale.

The announcement was made in a very official way over a number of 42 BELOW cocktails at the Paramount Restaurant in Auckland.

Chief Vodka Bloke Geoff Ross of 42 BELOW says New Zealand’s artistic presence at the world’s leading contemporary art event needs a taste to match it. “We were so stoked to be asked. Et al.’s work is so fresh and stimulating and the talk about the exhibition is already building amongst the international art elite. As a business opportunity it’s huge for us.”

“The Venice Biennale is the most influential art show in the world. It’s full of influence, media, money and power. We’ve been to the Oscars and to the Cannes Film Festival. We aim to be the world’s most talked about Vodka so it’s natural we would be at Venice supporting one of the most talked about exhibitions.”

Thousands of people will be hosted by New Zealand at events in Venice. “The hosting and hospitality has got to be full of style, and we look forward to promoting New Zealand with our unique marketing flavour,” says Mr Ross with a wry smile.

Creative New Zealand has selected a sophisticated exhibition by one of our most significant contemporary artists. Its Chair Peter Biggs says the Biennale is the single most important international contemporary art event for New Zealand to be represented at.

“Creative New Zealand is delighted with the announcement of the 42 BELOW partnership,” says Peter Biggs. “The Venice Biennale is all about challenge, bravery and being cutting edge – and 42 embraces all of those things. Venice is also a massive undertaking for New Zealand creativity and 42 BELOW’s entry into the support team makes a lot of things possible for the showcase functions we create around the event.”

Greg Burke, New Zealand Commissioner at the Biennale, and a spokesperson for the et al team, says that the addition of 42 BELOW will give the exhibition the right edge in Venice.

“The association is ideal. 42 BELOW dovetail perfectly with et al. and the Venice Biennale.”


ENDS

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Legendary Bassist David Friesen Plays Wellington’s Newest Jazz Venue

Friesen is touring New Zealand to promote his latest album Another Time, Another Place, recorded live at Auckland's Creative Jazz Club in 2015. More>>

Howard Davis Review: The Father - Descending Into The Depths of Dementia

Florian Zeller's dazzling drama The Father explores the effects of a deeply unsettling illness that affects 62,000 Kiwis, a number expected to grow to 102,000 by 2030. More>>


Howard Davis Review: Blade Runner Redivivus

When Ridley Scott's innovative, neo-noir, sci-fi flick Blade Runner was originally released in 1982, at a cost of over $45 million, it was a commercial bomb. More>>

14-21 October: New Zealand Improv Festival In Wellington

Imagined curses, Shibuya’s traffic, the apocalypse, and motherhood have little in common, but all these and more serve as inspiration for the eclectic improvised offerings coming to BATS Theatre this October for the annual New Zealand Improv Festival. More>>

ALSO:

Bird Of The Year Off To A Flying Start

The competition asks New Zealanders to vote for their favourite bird in the hopes of raising awareness of the threats they face. More>>

Scoop Review Of Books:
Jenny Abrahamson's John & Charles Enys: Castle Hill Runholders, 1864-1891

This volume will be of interest to a range of readers interested in the South Island high country, New Zealand’s natural environment, and the history of science. More>>

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION