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A magazine of firsts: Lucire previews October 4

A magazine of firsts: Lucire previews October 4 launch

Auckland, September 21 (JY&A Media) Fashion magazine Lucire, which launches on October 4 at a star-studded function hosted by Amber Peebles (Miss World New Zealand and star of TV2’s City Celebrity, Country Nobody), claims numerous firsts as it prepares to hit New Zealand newsstands.

According to publisher Jack Yan:

it is the first fashion magazine, and one of the first-ever magazines, to make the jump from web to print;

it is New Zealand’s first fashion monthly;

its team interacts with its readers regularly on a forum to share ideas and to keep connected with the "real world";

it is probably the first magazine in the world to tell readers how much the company makes per issue in a breakdown of its revenues;

it was the first New Zealand fashion magazine to announce it would go with a larger 235 by 335 mm format, in January 2004;

it is the first mainstream magazine to have invested, nearly exclusively, in New Zealand-designed fonts. All of its New Zealand competitors feature American and European typefaces;

it was the first fashion title to be named as a partner of the United Nations Environment Programme;

from its newsstand sales’ revenue, it will be one of the first fashion titles to head toward Carbon Neutral status, meaning that Lucire will attempt to its counter the carbon dioxide emissions from production by growing new trees with Future Forests.


The cover of the November issue, out October 4, features Dominican model Denise Vasi of Major, made-up and styled by leading make-up artist Jessica Tarazi, and photographed by Frank Forgione in New York.
Lucire retails for NZ$9•45 nationally and has a monthly print run of 20,000.

Media advisory
Lucire’s launch is to be held on October 4, 2004, 7•30 p.m., at Giltrap Mercedes-Benz North Shore, 145 Diana Drive, North Shore City, Auckland, New Zealand, and numerous celebrities and media outlets are confirmed.
For media enquiries or to schedule interviews, please use the contacts in this release.


About Lucire
Lucire, the global fashion magazine, is one of the world’s leading fashion titles online. Founded in 1997, it covers fashion, beauty, travel and lifestyle, with a global perspective for today’s woman. It is known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself. Lucire is available at .
In 2003, Lucire received a Webby Award nomination—the only New Zealand site to do so that year—and became the first fashion industry partner of the United Nations Environment Programme (UNEP, ). It was Official Internet Partner of L’Oréal New Zealand Fashion Week for 2002–3, and is a media sponsor of the inaugural San Francisco Fashion Week and Official Media Partner of Stockholm FashionDays for 2004–5. A print edition launches in the New Zealand market in October 2004.
According to Alexa, Lucire is one of the top-ranked pure-play fashion titles in the world.

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