The TV performance of the year

22 September 2004

The TV performance of the year

Parkside Media Limited, publisher of New Zealand’s number one selling car magazine, is launching New Zealand’s first weekly TV programme for the performance car market, ‘Pioneer - Performance Car TV’.

Building on the amazing success of NZ Performance Car magazine, the number one selling automotive title in New Zealand, the show is set to deliver a performance packed automotive extravaganza.

Produced with un-paralleled and in-depth knowledge of the performance car scene here in New Zealand, the programme is packed full of the stuff enthusiasts crave.

Reflecting the lifestyles and interests of modified Japanese car fans, the programme will cover technology, games, music, fashion and events.

All this mixed with celebrity interviews and a $50,000 custom car give-away makes for a weekly serving with the recipe to satisfy every enthusiast’s appetite.

Showing on Sky channel Sky Sports One, the 13 episode series launches on Thursday 23rd September at 10.00pm. Repeat screenings will be shown across Sky Sport I, 2, and 3 throughout the week.

NZ Performance Car magazine facts and figures*:

Ranked number 1 in NZ Motoring Category Audited sales up 10% year on year 37% readership increase year on year to 278,000** 22.8% of readers are female Over a quarter of all readers have purchased a car in the last twelve months
* Sources Audited Bureau of Circulation (Period 1, 2004), Nielsen Media Research National Readership Survey Jan to Dec 2003

Parkside Media Parkside Media is one of New Zealand’s leading independent magazine publishers. NZ Classic Car was launched fourteen years ago and was joined six years later by sister motoring publication NZ Performance Car. Parkside Media’s range of Technology titles include Tone magazine, New Zealand Macguide and the latest addition, D-Photo. For more information visit www.parkside.co.nz

ENDS

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